Amazon PAY PER CLICK (PPC)

The average seller may wait months for a product to show up in Amazon’s
organic search results, but Amazon pay-per-click (PPC) paid search ads get
your products in front of the right customers almost immediately. By putting
a little bit of ad spend behind your listings, you can quickly bump your
products up to the first page of search results. Let our experts in Amazon PPC
management guide you in the right direction.

With the E Sharks team of professionals monitoring and managing your PPC
campaign(s) on Amazon, you enjoy more clicks and conversions more quickly
than without advertising. Clients that have invested in Amazon PPC
optimization have experienced:

o An increase in sales
o Greater brand visibility
o Lower Advertising Cost of Sales (ACOS) over time
o Greater brand loyalty
o Higher brand awareness

Advertising May Lead to Higher Organic

Rankings
Did you know that Amazon PPC advertising helps improve your organic
search rankings? PPC ads give us valuable insights into how well specific
keywords help drive clicks. Applying keywords that were successfully used
in PPC ads linked to your product detail pages allows us to better optimize
your product listings and boost your ranking in organic search results.
PPC Advertising Creates a Seamless Experience
Amazon ads often don’t feel like ads at all. Amazon PPC ads often blend in
with the other products in the organic search results, creating a more seamless
and less intrusive experience for shoppers — and more clicks and conversions
for marketers.

Amazon offers a variety of advertising products to help vendors and sellers

grow their businesses and expand their reach. Whether you are new to
Amazon advertising or interested in optimizing your existing campaign(s),
our Amazon consultants are here to help you get the most bang for your
advertising buck.

Unlock the Benefits of Amazon PPC

Management
Increase Sales

Consumers come to Amazon ready and willing to make a purchase. PPC advertising helps you
target shoppers who are already looking to purchase products like yours.

Boost Visibility

Advertising may give your brand and products an instant boost in visibility. Ads are strategically
displayed in highly visible places — such as on product detail pages or on the first page of search
results — to grab the shopper’s attention.

Control Costs

With PPC advertising, you pay only for the clicks your ads receive. By tracking your ad spend
and performance through your campaign reports, you see what’s working and what isn’t and
adjust your ad campaigns to maximize the effectiveness of your ads.

Ready to Start Amazon Pay-Per-Click Advertising?

At E Sharks, we believe in a steady approach to Amazon advertising. You

don’t have to develop your strategy all at once. Instead, we use the first few
weeks of your campaign as a test-and-learn period. We then use our findings
to optimize your strategy moving forward and position you for long-term
success, allowing time for your products to gain the visibility they need to
dominate.

1. Set Your Goals

We use your advertising goals to help shape your strategy, so knowing your
goals before you get started is important. If your focus is on driving sales, we
focus your ads on converting clicks into orders. If you’re hoping to create
greater brand awareness, we focus on impressions and set strong cost-per-
click bids to help you win more keywords and achieve greater visibility.

During your first consultation, we go over these goals to help ensure we are
putting together an Amazon advertising strategy that aligns with your desired
outcomes.

2. Decide Which Products to Advertise

Selecting the right product listings is a big part of helping you achieve your
established advertising goals. If you’re using Sponsored Product ads, be sure
to check that the products you choose are in stock and competitively priced to
increase your chances of having your ad displayed and winning the Buy Box.

3. Prep Your Product Detail Pages

You are going to drive shoppers to your product detail pages so you want to
ensure that your listings are as strong as possible. Your listings should
include:

o Accurate, descriptive product titles

o High-quality product images and info graphics
o Relevant, useful product information
o Five feature bullet points
o Relevant keywords in the copy and on the backend