Google Ads is a powerful tool that can help drive traffic

and sales to your Shopify store. However, it can be

overwhelming to navigate for beginners.

This DIY Google Ads Cheatsheet for Shopify Store Owners

is designed to help you get started with the basics and
maximize the results of your campaigns.
 Track Your Conversions: Know
Your Advertising Success
One of the most important aspects of Google Ads is tracking conversions. It allows you to see which
campaigns and keywords are driving sales and which are not. You can set up conversion tracking by linking
your Google Ads account to your Shopify store and configuring the conversion tracking code. This will
enable you to monitor your campaigns and make informed decisions based on the data
 Get Approved: Ensure Your Products
Appear on Google
Google Merchant Center is a platform that allows you to upload your product feed to Google and make it
available to Google Shopping and other Google services. To ensure that your products are showing up on
Google, you need to make sure they are approved on the Google Merchant Center. Make sure to follow Google's
guidelines when creating your product feed to avoid any issues.
 Protect Your Brand: Bid on
Branded Keywords
Bidding on your branded keywords can help you defend your brand from competitors
and ensure that customers searching for your brand find your ads at the top of the
search results. You can also use branded keywords to target customers who are already
familiar with your brand and are more likely to convert
 Use Performance Max Campaigns
without assets (Just feed):

Performance Max is a campaign type that allows you to

reach more customers across multiple channels, including
YouTube, Discover, Gmail, and other Google properties.

By running a Performance Max campaign without

assets (Just feed), you can leverage your product feed
to create dynamic ads that can be shown to customers
only on the Google shopping network. The other
placements such as display, discovery and YouTube is
not as effective as Shopping network and often waste a
lot of budgets
Know Your Numbers: Calculate Your Net
Profit with BeProfit

BeProfit is a Shopify App that

can help you calculate your net
profit by tracking all your
expenses, including ad spend,
cost of goods sold, shipping
costs, and other expenses. This
can help you make informed
decisions about your advertising
budget and ensure that you are
running profitable campaigns
 Take Control: Turn Off Auto Apply
Recommendations

Google Ads has a feature that

automatically applies recommendations
to your campaigns. While some of these
recommendations can be helpful, others
may not be relevant to your business or
may even hurt your performance. To
avoid any negative impact on your
campaigns, make sure you turn off auto
apply recommendations and review
them manually before implementing
any changes
 Boost Your Sales: Run DSA
Campaigns for Top Products
DSA (Dynamic Search Ads) campaigns allow you to automatically create ads based on the content of
your website. By running a DSA campaign for your top-selling products, you can capture more traffic
and sales from customers who are searching for products related to yours.
Determine Your Break-Even Point: Find
Your Breakeven ROAS

ROAS (Return on Ad Spend) is a metric that

measures how much revenue your campaigns
are generating for every dollar you spend on
advertising. Knowing your breakeven ROAS can
help you determine how much you can afford to
spend on advertising and still make a profit. To
calculate your breakeven ROAS, you need to
know your profit margin. For example your
profit margin is 50%, so your breakeven ROAS is
100/Profit margin = 100/50 = 2.
 Promote Your Offers: Use Google
Merchant Center's Promotions

Google Merchant Center's

promotion feature allows you to
create and promote special offers
and discounts on your products. By
running promotions, you can
incentivize customers to buy and
increase your sales. Make sure to
follow Google's guidelines when
creating promotions to ensure that
they are eligible and effective.
Upsell and Increase Revenue: Use
AfterSell App

AfterSell is a Shopify app that

allows you to create
post-purchase upsell offers for
your customers. With AfterSell,
you can offer your customers
additional products or services at
a discounted rate after they have
made a purchase. This can help
you increase your average order
value and generate more
revenue from each customer.
Recover Lost Sales: Set Up a Cart Recovery
Email Sequence
Cart abandonment is a common issue for
online stores, but you can recover some of
those lost sales by implementing a cart
recovery email sequence. By sending
targeted emails to customers who have
abandoned their carts, you can remind them
about the products they left behind and offer
incentives to complete their purchases. Make
sure to follow best practices when creating
your cart recovery emails to increase their
effectiveness.
 Get Accurate Insights: Upgrade to GA4

Google Analytics 4 (GA4) is the latest

version of Google Analytics, and it offers
more advanced features and insights than
the previous version. Upgrading to GA4 can
help you track your website and advertising
performance more accurately and gain
valuable insights into your customer
behavior. Make sure to follow Google's
guidelines when upgrading to GA4 to avoid
any data loss or other issues.
Optimize Your Budget: Monitor and Adjust
Based on Results
Finally, it's important to regularly monitor your campaigns and adjust your budget based on the results.
By analyzing your data and making informed decisions, you can optimize your campaigns for
maximum performance and ROI. Make sure to track your key metrics, such as conversion rate, ROAS,
and cost per acquisition, and make adjustments as needed to improve your results
At Oxedent, we are an eCommerce PPC agency that specializes in helping eCommerce businesses
maximize their revenue and profit through data-driven campaign management and optimizations. If
you're looking to take your Google Ads campaigns to the next level, we offer a free, no-obligation
Google Ads audit that can help you identify areas for improvement and increase your ROI.

Our audit is perfect for eCommerce store owners who want to

Increase their sales Understand their increased revenue

using Google/Facebook potential with Facebook Ads, Google Ads,
Ads funnels, and conversion rate optimization

Maximize their Partner with a reliable eCommerce paid

conversion rates and ads management agency that can
average order value make their revenue a priority
 Wondering what you can expect from
our free Google Ads audit?
Here's a preview of the kind of insights and recommendations we can provide:
Stop wasting your budget on
non-effective campaigns and start
seeing real results with our help.

Applying for our free audit is easy, and even if you

decide not to work with us, you'll walk away with
actionable strategies and guidance to help you take
your eCommerce store revenue and profit to the next
level.