Task

Target URL:

keyword research
Competitor Analysis
local market/competitor research & analysis
keyword analysis
Initial Search Engine Ranking Report

site analysis
Site pages optimized
Content Optimization

XML Sitemap Creation

XML Sitemap Submission

Google Analytics Implementation & Analysis

Google+ Local Page

Google Places (Local) Listings
Google+ SEO
Google+ Graphics
geotagged images
Google+ Update

10 Citation Building

5 Web 2.0 Mini Sites

1 Wiki Posting
5 PDF Submissions
10 Social Bookmarking
1 Video Creation
geotagged video

Video SEO
YouTube Upload
YouTube SEO
Video Distribution (other top 3 video sites)
Facebook SEO
Facebook Graphics
Facebook Updates
Twitter SEO
Twitter Graphics
Twitter Updates

Testimonials and Reviews

Monthly Benchmarking Reports

Monthly Website Position Report
Monthly Website Analytic Report
website usernames passwords
 Keywords other locations
Sites
Business Name
company name
address 1
address 2
city, state, zip
phone
website address
Google Places URL
Google Places CID:

Keywords: Ranking Position by Date

keyword phrase 1
keyword phrase 2
keyword phrase 3
keyword phrase 4
keyword phrase 5

Accounts User Information

Google Mail
Google Voice
iContact Account
Freshbooks
Whitespark
Shoeboxed
FourSquare
Pingler
Twitter
YouTube
DailyMotion
MetaCafe
PhotoBucket
Flickr
Facebook

GeoTag HTML Code

Facebook
Facebook FanPage

sites for citations sign up here

http://www.localdatacompany.com/ http://marketlocation.my118information.co.u
http://www.marketlocation.com/
http://uk.search.yahoo.com/yp http://yahoo.infoservegroup.com/business-o
http://www.city-visitor.com/ http://www.qype.co.uk/business_users/regis
http://qype.co.uk/ http://www.yell.com/reviews?step=find
http://www.yell.com/reviews http://www.brownbook.net/business/add/
http://www.brownbook.net/ https://biz.yelp.co.uk/
http://yelp.co.uk/ http://www.thomsonlocal.com/free-listing.aspx
http://www.thomsonlocal.com/ https://www.touchtarget.com/product/search?skip_confirmation=0
http://touchlocal.co.uk/ http://www.scoot.co.uk/advertise/free-listing.html
http://www.scoot.co.uk/ http://www.tipped.co.uk/login
http://www.tipped.co.uk/
http://www.applegate.co.uk/
http://www.ufindus.com/
http://www.ukcities.co.uk/
http://www.smilelocal.com/
http://www.londononline.co.uk/
http://www.viewlondon.co.uk/

Videos
DailyMotion Videos
username:
Top Level

Group Custom URL:

Group Custom URL:

Group Custom URL:

Group Custom URL:

Group Custom URL:

YouTube Videos
username:
Channel:

MetaCafe Videos
username:

Photos
Flickr
username:
Latitude:
Longitude:
PhotoBucket
username:

page optimization

setup an optimized page specifically for this purpose

an ideally optimized web page should be

Be hyper-relevant to a specific topic (usually a product or single object)

include subject in the url
e.g. http://www.yourwebsite/icecreame/location/cityname
include subject in the title tag
include subject in the image alt text

specify subject serveral times throughout text content

provide unique content about a given subject
link back to its catagory page
link back to its subcategory page (if applicable)
link back to its homepage (this is normally accomplished with an image link showing the website logo on the to
 Ranking Position by Date Ranking Position by Date

Password
 sites for citations
http://www.bview.co.uk/
http://www.viewlondon.co.uk/
http://www.visitlondon.com/
http://www.allinlondon.co.uk/
http://www.londontown.com/
http://www.timeout.com/
http://www.spoonfed.co.uk/
e-listing.aspx
duct/search?skip_confirmation=0
/free-listing.html
showing the website logo on the top left of a page.
Ranking Position by Date Ranking Position by Date
 Action Action Required

Send Intake Form to New Simple form Obtain relevant Name,

Client Address, Website Existing login ETC

Research Whether Google

Places Page Exists

Research and Catalog

existing Google Place

Assuming no Google
If there is a Google Places Login and
Places - Create Skeleton
Optimize Site Google+ SEO
Page

Create keyword optimized

Create new Google Places - If none Exist
Gmail Account

Create keyword optimized

Create New YouTube Account
Gmail Account

Create keyword optimized

Creat Daily Motion Accoount
Gmail Account

Create keyword optimized

Create MetaCafe Account
Gmail Account

Set-up Google Analytics

connect to Google
WebMaster Central Tool

5 videos and 10
create videos and image
images/graphics

Review Existing Website on page optimization

make sure homepage is optimized for

Completely Optimize On-
primary keyword which is also your primary
Page Website
Google places category

Optimize at least four more pages for your

Completely Optimize On-
remaining four primary Google places
Page Website
categories
 avoid duplicate meta-tag issues across the
Completely Optimize On-
site. Pay special attention to title,
Page Website
description tags

Citation building

XML Sitemap Creation

XML Sitemap Submission

Review Existing Website Does it rank for target terms

Review Existing Website Determine roadmap for work on site

Review Existing Website Determine roadmap for work on site

Review/analysis existing
G/P Competition

Review/analysis existing
Set-up Spreadsheet
G/P Competition

one 500 word articles 5

spun version

1 Uniquely written, 1
Manually Spun Article for
syndication

Syndicate for Citation

Run Baseline Keyword

Website Ranking

1 Video Creation Video YouTube Upload YouTube SEO

SEO geotagged video

Video Distribution (other top

3 video sites)
5 Web 2.0 Mini Sites

1 Wiki Posting

5 PDF Submissions

10 Social Bookmarking

Facebook SEO

Facebook Graphics

Facebook Updates

Twitter SEO

Twitter Graphics

Twitter Updates

Testimonials and Reviews

Discuss Google Places Reviews
management

Monthly Benchmarking
Reports

Monthly Website Position

Report
Monthly Website Analytic
Report

Analyze Indexed Citations determine gap between your client and top
for Client seven competitors currently on page 1

Analyze Indexed Citations review citations for any consistency

for Client mistakes

Analyze Indexed Citations review citations for any consistency

for Client mistakes

Analyze Indexed Citations review citations for any consistency

for Client mistakes
 Action Results

Activate Google Complete The

Receive Pin Verification if it’s a new listing
Places Listing Optimization

Name YouTube account after Keyword

Correct on-page issues

Replace with Wordpress? If necessary

only
work with client to achieve a minimum of
five Google places reviews over next 60
days
Wrong Phone Number

Poorly Formed Address

Missing Data
Priority Progress Start Due Notes
country
company/organization
street adress
city/town
state
zip
main phone
email adress - the email address field should be the clients email account, not ours.
website
description - write a human-readable description using 2-3 keywords in sentence/partial sentence format. the goal is to not use

category
hours of operation - make sure the hours listed on the google places page are also listed on the client's website
payment options (e.g. cash, check,paypal,invoice,mastercard,visa,financing,etch
additional details - dont simply stuff or spamn the listing. write intelligent,keyword rich phrases.
validation by postcard (2-3 weeks) - necessary to specify recipient or enter a mailstop/mailbox nubmer. (contact name)

Do not alter the name of your company to include either a keyword or a geographic name!

no toll free numbers as the primary number - only a local number in that city
if customer wants a toll free number, add it in as a secondary number
stick with the NAP(name,adress,phone number) avoid using traking phone nubmers!

use the real business adress. if the clients company is not in the city center or more challenging yet,not even in the city itself, th
tial sentence format. the goal is to not use marketing tag line here, but a well-written sentence where our primary and secondary keywords

sted on the client's website

p/mailbox nubmer. (contact name)

challenging yet,not even in the city itself, then consider having them rent an executive suite(not a UPS store mailbox) as a second adress to
imary and secondary keywords are used. these should incorporate both a geographic name as as the keyword. Unlike the category field, y

e mailbox) as a second adress to supllement the primary location

word. Unlike the category field, you can use city name and keyword.