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There is a 4 step simple procedure to get started with Amazon advertising attribution-
Step 1- Sign-up
Firstly, you need to login to their registered seller central account and fill a sign-
up form for Amazon Attribution βeta.
Step 2- Select products
After sign-in, choose the products for which you want to analyze results and see
conversions.
Step 3- Generate tags for marketing strategies
An Attribution Tag is a link to your product listing that Amazon can track. We will
learn more about Attribution tags later in this section.
Step 4- Implement tags across ads
Implement tags across your video ads, social ads, search ads etc.
Did you know?
There is no cost associated with participating in Amazon Attribution.
You might be thinking, why send traffic directly to Amazon instead of your own e-
commerce site?
Well, one of the main advantages that driving traffic directly to Amazon offers is that
visitors are more likely to make a purchase on Amazon rather than a new website.
This is because people trust Amazon as a platform more in terms of buying a product.
The 2017 National Most Trustworthy Brands Survey from market research firm found
that customers rated Amazon the highest retailer in meeting expectations and felt the
most ‘joy’ from shopping at Amazon. The reason being Amazon’s customer service,
reliability, and quick delivery times. You can use Amazon Attribution to track if
visitors convert at a higher rate and leverage sending traffic directly to the Amazon
product detail page.
REMARKETING-
Amazon is America’s first choice when it comes to online shopping. By sending the
traffic directly to Amazon, you can leverage from this platform and display ads to
visitors who have previously shown interest in your product or are likely to buy.
Sending traffic directly to Amazon makes remarketing simpler and easier.
HOW TO CREATE AN AMAZON ATTRIBUTION TAG?
Once you’ve sign-in to your Amazon attribute account, its very simple to generate
attribution tag and start tracking your off-Amazon marketing efforts.
Click the advertiser name you want to create the tag for.
Create an order by clicking on “set-up an order”.
Give order name and ID and click on “continue to line items”.
Choose exactly where you plan to place your link from the publisher drop-
down menu.
Select the URL you want to send people to.
Copy your product URL from Amazon and paste it into the Click-through URL
box and hit the yellow “Create” button.
Now simply copy and paste the link into your Google ad (or whatever publisher
you choose from the drop-down menu) and you’re ready to track anyone that
clicks that link.
CONCLUSION-
With all the above-mentioned steps and procedures, you will be able to know exactly
which strategies to kill and which to scale, which platforms are giving fruitful results
so you can focus your efforts on the winners, and which of your Off-Amazon
marketing efforts are creating a positive ROI and which ones are emptying your bank
balance.
You will finally be able to track the traffic you’ve driven from efforts outside
Amazon. The tracked data will help you make your marketing strategies better and
will make you understand where to work more and where there is no need to work.
You can study and analyze the insights with the help of Amazon Attribution pixel and
optimize accordingly to increase your ROI.