TEAM: Mavericks

ALOK RANJAN
ANAND SINGH
LAKSHITA UPPAL
DoC, DSE

30%
FUNDAMENTAL
REDESIGN AND
INNOVATION
Fundamentally redesign the
packaging formats and
delivery models for small-
format plastic packaging,
avoiding such small formats
where relevant and possible.
Introduction of naked shops
where products can be bought
without packaging for
reduction of plastic waste.
Using wood pulp
biodegradable cellophane for
packaging the products from
Clarifoil company
https://www.celanese.com/clarifoil
THE THREE TRANSITION STRATEGIES
TOWARDS THE NEW PLASTICS
ECONOMY
REUSE
Replace single-use plastic
carrier bags by reusable
alternatives.
Scale up reusable packaging in
a business-to-business setting
for both large rigid packaging
and pallet wrap
Introducing eco-refill packs for
shampoos, conditioners and
hair colour.
Introducing a discount of 5% to
customers returning packaging
of previously used L'Oréal
products.
20%
50%
RECYCLING WITH
RADICALLY
IMPROVED
ECONOMICS AND
QUALITY
Scale up high-quality
recycling processes.
Explore the potential of
material markers to increase
sorting yields and quality.
Usage of intelligent plastic
(d2w).
Harmonize and adopt best
practices for collection and
sorting systems, also as part
of a Global Plastics Protocol.
ROAD MAP FOR
SUSTAINABLE
IMPLEMENTATION
Finding alternatives
STRATEGY
Countering current
plastic waste and
minimize
DISCOUNT ON
RETURNING USED
BOTTLES.
USABILITY
INTRODUCTION OF NEW
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EXPERIMENTAL AND
COMMUNITY MARKETING
MARKETIN
G PARTNERING WITH SPAS
AND BEAUTICIENS TO
TARGET THE CUSTOMER
DIGITAL MARKETING AND
AD CAMPAIGNS
AWARENE
SS
TESTIMONIALS FROM
RESEARCH SCIENTISTS
AND CONSUMERS