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  • Musclehub A/B Test: Doriel Flávio Fonseca Codecademy Data Analysis

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    Doriel Fonseca
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    An A/B test was conducted between two groups (A and B) of new visitors to MuscleHub's gym website to evaluate which approach led to more membership purchases. Group A took a fitness test with a trainer before applying, while Group B skipped the test. The test found that visitors in Group B, who skipped the fitness test, were more likely to purchase a membership based on chi-square tests of the data, so the recommendation was for MuscleHub to no longer require a fitness test.

    Original Description:

    A B Test Report

    Original Title

    MuscleHub A_B Test

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    An A/B test was conducted between two groups (A and B) of new visitors to MuscleHub's gym website to evaluate which approach led to more membership purchases. Group A took a fitness test with a trainer before applying, while Group B skipped the test. The test found that visitors in Group B, who skipped the fitness test, were more likely to purchase a membership based on chi-square tests of the data, so the recommendation was for MuscleHub to no longer require a fitness test.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    24 views7 pages

    Musclehub A/B Test: Doriel Flávio Fonseca Codecademy Data Analysis

    Uploaded by

    Doriel Fonseca
    An A/B test was conducted between two groups (A and B) of new visitors to MuscleHub's gym website to evaluate which approach led to more membership purchases. Group A took a fitness test with a trainer before applying, while Group B skipped the test. The test found that visitors in Group B, who skipped the fitness test, were more likely to purchase a membership based on chi-square tests of the data, so the recommendation was for MuscleHub to no longer require a fitness test.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    MuscleHub A/B

    Test
    Doriel Flávio Fonseca
    Codecademy Data Analysis
    Description

    An A/B test was done to evaluate the probability of visitors to Musclhub’s gym
    purchasing a membership.

    Visitors will randomly be assigned to one of two groups:

    ● Group A will still be asked to take a fitness test with a personal trainer
    ● Group B will skip the fitness test and proceed directly to the application
    Summary of dataset
    Groups

    We collected data from MuscleHub


    sqllite database and picked
    information from 7-1-2017 that
    divided randomly the new visitors in
    two groups, A and B, evaluating 5004
    visitors, evenly divided.
    Hypothesis tests

    Percent of visitors who


    apply
    We calculated the percentage of
    application for each group and
    checked if the difference between
    them is significative.

    We run a Chi Square test and we


    got a pvalue of 0.0009, meaning
    that there are more chances to a
    person without fitness test fill the
    application.
    Hypothesis tests

    Percent of applicants who purchase a


    membership
    Of those who picked up an
    application, how many purchased
    a membership?

    We run a Chi Square test and we


    got a pvalue of 0.43, meaning we
    don’t have a real difference
    between the groups.

    They basically have the same


    chances then the ones who
    didn't.
    Hypothesis tests

    Percent of visitors who purchase a membership

    Considering all visitors, which is


    the best strategy to convert them
    to members?

    The strategy of group A convert


    less than group B. We run a Chi
    Square test and had a pvalue of
    0.14, meaning the difference has
    significance.
    Recommendation

    After performing the A/B test the results show that people from group B (people
    who did skip the fitness test and proceed directly to the application) are more
    likely to purchase a membership to MuscleHub’s gym. So i strongly recommend
    MuscleHub not to include a compolsonary fitness test at the start of the signing
    process based o the data and the results we got.

    The costumer interviews tells us that the fitness test isn’t that nice. It generally
    isn’t appreciated by the visitor.

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