SECRET

THE BUZZ

VIETNAM

08.12.2017
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Fuel Efficiency Campaign in Vietnam
< 08.12.2017>
As a part of Ford AP campaign to promote fuel efficiency of Ford vehicles, Ford Vietnam has partnered with Phan Anh Esheep, a famous
Vietnamese food blogger in co-creating FE content. We produced a video that features a food tour around a Northern bustling city of Phan Anh
with 2 young friends, accompanied by the dynamic Ford Focus. The video highlights signature cuisines of Hai Phong City and fuel efficient driving
tips along the trip, through which Ford vehicle stands out with its fresh design, eco-friendly utilities and balance between power & fuel efficiency.
In addition, 03 content angles, including efficient driving techniques, a money-saving food tour experience and an animated series of efficient
lifestyle tips, have also made their impressive appearance on various media platforms.

The video posted on her Facebook fanpage and shared on her personal account hit appx. 100K views, 6,1K interactions & 245 shares in total, the
highest rate ever recorded of her social interaction online. Besides, we co-created a series of saving tips emphasizing fuel efficient driving tips. Set
in an animated format and posted on her Facebook personal page, this series got appx. 5,8K interactions. In appreciation of Ford‘s fuel efficiency
campaign, Phan Anh also shared Ford’s video on this topic and drew appx. 3K positive reactions from her audience. The assets have been featured
by 10 media outlets, including top-tier publications s (VnExpress, Zing, Gia Dinh.Net, Dep, etc.)
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Social Media

• Teasing Posts
• Saving Tips Post
• Food Tour Video
06 x6
Influencer’s Posts
• Video Share Posts
KPI

• Facebook post: 12,300

reactions and 243
shares
• Ford Video: 24,000 15,2k x2
views and 3,500
reactions
Reaction
s
KPI

• FOOD TOUR video

X 4,3
90k
Views KPI
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Media Outlets

• Content: Driving Efficiency

• Featured by 10 top tier media 03 x 2,5
Outstanding
outlets
angles KPI
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Reference

Phan Anh

Phan Anh is widely known to the public as the online food blogger of
Esheep Kitchen. The fanpage provides knowledge on food recipes and
reviews in a daily lifestyle, making her influence closer to food lovers of all
ages.

Phan Anh pursues the philosophy of a “happy gardener” in a sense that

she enjoys every little things in life and cherishes family values. Recorded
in dynamic photo trips, her travels with family and friends greatly appeal
to the audience across all media platforms.

Personal page: www.facebook.com/esheep.esheep - 170,687 followers

Fanpage: www.facebook.com/esheepkitchenvn - 209,798 followers
Avg. Like and Comment per post: 1500 – 2000 likes, 50 – 100 comments