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THE BUZZ

VIETNAM

.12.2017
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Ford Vietnam Promotes the Dynamic Focus Trend in Making Urban Life Easier
< 12.2017 >

With a view to promoting the Ford Focus Trend to young city dwellers, Ford Vietnam has partnered with Pretty.Much Phuong Ly - one of the most
famous Beauty Bloggers in Vietnam – at the initiative of a video blog (vlog). In the form of a daily life concept, Pretty Much’s latest vlog is about
her typical day in all work and life aspects, which are constantly involved with moving in the hectic urban traffic. In the video, the Ford Focus
Trend, a trusted city vehicle, is featured to not only help her as a luggage carrier for work but also drive her everywhere for eye-opening
experiences. The video also conveys an appreciation message to everyone dear around Pretty.Much – her family, friends, her loveable pet and
particularly the Focus Trend, a friend of vast inspiration to start a new day.

Phuong Ly's lifestyle vlog has been published on her 97K- subscriber Youtube Channel and hit about 40K views Youtube after 07 days with more
than 2K likes. Shared on Pretty Much’s personal and her fan community page of 71K followers, this content has also drawn 1.2K positive
reactions to date and nearly 200 comments across all media, 70% of which show great interests in the Ford Focus Trend and ask Pretty Much for
vehicle suggestions.
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Outcome

• Personal Page
• Fan Community Page 02
Influencer’s Posts

• Facebook post: 3,200

reations
• Youtube: 2,000 likes
3,4k
Reaction
• Comments: 200 s

Beautiful filming angles.

You and your car look
beautiful together.
• Youtube Video Views 40k
Best car and vlog combo. So Views
encouraged to get myself
one. Your authenticity wins!
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Reference

Pretty.Much Phuong Ly

• One of the most famous first- generation

Beauty Bloggers, best known for her elegant
yet dynamic style. 

• Owner of Pretty Much Channel on Youtube

(97,000 subscribers) and Pretty.Much fanpage
on Facebook (71.000 followers)

• Passionate about fashion world, Pretty.Much

often shares tips and reviews on trending
make-up, skin care methods shopping in the
form of video blog and post on social media
platforms.