ICT in Retail

BY GROUP 10:
SHARAN
ROHITH
KUSHAL
HITESH
K A U S TAV
 Indian Retail Industry: Overview
• Estimated at USD 534 billion in 2013-14 with a CAGR of 15% for the last 5 years.
Expected to reach USD 950 billion by 2018-19
• 14 million outlets with just 4% of them being larger than 500 sq.ft
• Key challenges are:
• 92% of this business is fragmented and unorganised
• Poor supply chain infrastructure
• Real estate concerns
• Bureaucratic and legal Hurdles

• Great business opportunity in terms of organising and standardizing the process and
management
• IT solutions in retail have a more strategic role to play today than ever before.
Need for IT in Retail
• To improve performance It infrastructure is a must
• To aggregate and analyze customer data to enhance differentiation.
• To increase a company's ability to respond to a rapidly changing marketplace through
enhanced flexibility and speed.
• To operate effectively, retailers need to have one system working across stores
(sometimes across national borders) to ensure the most effective use of stock and to
support optimized business processes.
• IT is one of the enablers, speeding up processes and delivering cost savings
• Transparency and tracking
• Better Inventory management through RF identification
Technology in Retail
• Near Field communication (NFC) : Enables customers to conduct secure,
contactless payments and transactions with their mobile phones instead of
using cash or credit cards
• Face Recognition solutions (FRS): It’s can be deployed as a security system to
improve safety and enhance customer experience through it’s ease of use
• Example can be of PVR cinemas for booking tickets and purchase
refreshments
• E-retail and mobile based royalty schemes resulting in more personalized
experience and better results
 Case 1: Pharmaceutical Retailer
Problem: Theft, wastage and poor inventory management
Challenge: Loss Prevention which would give timely, actionable insights to prevent
the losses across the retailer’s store operations

Source: http://www.infosys.com/industries/retail/case-studies/Documents/loss-prevention-pharmacy-retailer.pdf
 Case 2: Infosys Shopping 360
Infosys ShoppingTrip360 service transforms in-store shopping by enabling real-time
collaboration between shoppers, retailers, and Consumer packaged goods companies
at the point-of-purchase.
• Visibility into shopper behaviour,
interest and cart paths, by
creating an active and aware
environment through an in-store
network of wireless sensors

• Real world awareness in a brick-

and-mortar store at the same level
of granularity as click-stream
analysis on websites, by
transforming it into a measurable
marketing medium
ICT in Retail- What is to be seen?