COLOUR RESEARCH

• It is the study of hues as a determinant of human behaviour.

• Colour influences perceptions such as the taste of food.

• Vary from individual perceptions / psychology.

• Factors such as Gender, Age, Culture, Temperature, Seasons

etc..
 COLOURS PSYCHOLOGY

BLACK
• AUTHORITY & POWER
• CLASS
• DRAMASTIC
• FORMALITY & SECURITY
• DEATH, EVIL & MYSTERY
WHITE
• INNOCENCE & PURITY
• FRESH & GOODNESS
• POPULAR IN DECORATING
• WINTER & COLD DISTANT

RED
• EMOTIONALLY INTENSE COLOUR
• HEAT, ENERGY & EXCITEMENT
• COLOUR OF LOVE
• POWER, PASSION & STRENGTH
• ANGER, DANGER & WARNING
BLUE
• MOST POPULAR COLOUR
• PEACE & LOYALTY
• INTELIGENT, RESPONSIBLE & TRUSTWORTHY
• COLDNESS & MASCULINITY

GREEN
• NATURE & QUALITY
• MONEY & GROWTH
• FRESHNESS, PEACEFULNESS & FERTILITY
• ENVY, JEALOUSY & GUILT
YELLOW
• ATTENTION GETTER & OVERPOWERING
• HAPPINESS, CREATIVITY
• BRIGHT, INTLLECT
• IRRESPONSIBLE & UNSTABLE

PURPLE
• COLOUR OF ROYALTY & LUXURY
• WEALTH & SAOPHISTICATION
• FEMININE, ROMANTIC, AMBITION
• MYSTERY & MOODINESS

BROWN
• SIMPLE & DEPENDABLE
• SOLID & RELIABLE
• GENUINESS, FRIENDLY & CONSERVATIVE
• SAD & WISTFUL
THE COLOUR WHEEL
COOL & WARM COLOUR
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