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Presentation by- Ayushi Shukla

Presented to- Dr Om Ashtankar

Introduction
Referral marketing is a method of promoting products
or services
A Referral Promotion entices fans
Types of Referral Marketing
Offline Referral Marketing
Offline referral marketing refers without the use of the internet

Examples include colleague’s newsletters, public speaking

engagements, postcards and letters, as well as direct verbal
recommendations
Types of Referral Marketing
Online Referral Marketing
Online referral marketing for professionals uses
various forms of internet marketing

Different ways of online referral marketing are:

=> Social media
=> Referral direct through websites
=> Emails
Steps to Run a Referral Promotion
1. Choose a Prize and Referral Goal
Relevant to your business
A gift card
Attracts interested customers only
Steps to Run a Referral Promotion
2. Build your Referral Promotion
The Referral Promotion entry page needs to be simple
and exciting
Steps to Run a Referral Promotion
3. Promote & Share your Referral Promotion
Boosts in the beginning to create the initial seed

4 methods to boost your Referral Promotion:

a. Send an email blast

b. Share your promotion on social networks
c. Add a banner on your website home page
d. Create a Facebook Ad
Steps to Run a Referral Promotion

4. Monitor your promotion

a. Facebook Page Insights

b. Google Alerts
c. Google analytics
Steps to Run a Referral Promotion

5. Post-Promotion Follow-up & Promotion

Once your promotion is complete, you can use it

to promote your Facebook Page further.
Referral Marketing through social
media
Direct referral through websites
Direct referral through websites

To get personel referral link you have to sign in

or signup your account.
Informations are given on the website:
=>What it is about
=>How to participate
=>When do I get my reward
Referral through Email
Benefits of Referral Marketing
Drawback of Referral Marketing
Referral via fake id’s.

Snapdeal closed their referral programs because of

referral through fake id’s.
Conclusion
 Referral Marketing is the most powerful
 Best way for Start ups
 Wide platform
 Win- Win situation for both
Thank You! 