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  • Case Study MKT101

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    Vi Khuu Nguyen
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    Group 6 presents a project proposal for DR. THANH Herbal Tea Powder. The proposal suggests increasing product variety by making herbal tea in flour and bag forms with new flavors. This would follow market trends of convenience, health products, and easy dispensing. It would also help DR. THANH compete with competitors like Lipton that offer diverse product models, many flavors, and different sizes and designs to serve various purposes. The presentation was delivered by Lê Trần Gia Thành on behalf of Group 6.

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    Case-Study-MKT101

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    Group 6 presents a project proposal for DR. THANH Herbal Tea Powder. The proposal suggests increasing product variety by making herbal tea in flour and bag forms with new flavors. This would follow market trends of convenience, health products, and easy dispensing. It would also help DR. THANH compete with competitors like Lipton that offer diverse product models, many flavors, and different sizes and designs to serve various purposes. The presentation was delivered by Lê Trần Gia Thành on behalf of Group 6.

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    17 views8 pages

    Case Study MKT101

    Uploaded by

    Vi Khuu Nguyen
    Group 6 presents a project proposal for DR. THANH Herbal Tea Powder. The proposal suggests increasing product variety by making herbal tea in flour and bag forms with new flavors. This would follow market trends of convenience, health products, and easy dispensing. It would also help DR. THANH compete with competitors like Lipton that offer diverse product models, many flavors, and different sizes and designs to serve various purposes. The presentation was delivered by Lê Trần Gia Thành on behalf of Group 6.

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    © All Rights Reserved
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    of 8

    F P T U N I V E R S I T Y

    Plan: DR.THANH Herbal tea Powder form

    Class: BA1401
    Subject: MKT101

    - Lê Trần Gia Thành - Phạm Trần - Phạm Huỳnh Hữu


    Group 6 member:
    - Võ Thị Kiều Trang Thiên Lý trí
    - Nguyễn Khưu Vĩ - Huỳnh Bạch Mai
    I. Introduce about DR.THANH Herbal
    tea

    - Company: Tan Hiep Phat


    - CEO: Trần Qúi Thanh – DR.Thanh
    - Time : The end of 2008
    - Company products : Zero degree green
    tea, DR.THANH Herbal tea , DR.THANH
    herbal tea without sugar, Number 1 energy
    drink.
    Products of Tan Hiep Phat…
    II. Market trend

    - Convenient.

    - Products for health.

    - Easy to dispensing.

    - Luxurious and polite design.

    - Self-adjusting product dosage.

    - Easy to carry, compact, lightweight.


    III. Compare with competitors

    - Lipton products of PepsiCo Company:


    +Products with diverse models.

    + The product has many flavors.

    + Products have many different sizes and designs.

    + Products serve a variety of purposes.


    Products of Lipton….
    IV. project proposal

    - Increase the variety of products

    - Making products in the form of flour,


    bags, ...
    - Make new flavors

    - We Can do the same in other products of the


    company such as Number one, green tea Zero
    degree.
    Thanks for Attention.

    Presented by G.T

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