9th Edition Part III Enterprise Systems and Analytics

Information

Technology

for Management Chapter 11

Advancing Sustainable, Performance Management
Profitable Business Growth Using Data Visualizati on,
Mashups, and Mobile
Intelligence

C o u rs e

Copyright 2013 John Wiley & Sons, Inc.

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Chapter 11 Outline
11.1 Data Visualization and Data Discovery

11.2 Enterprise Data Mashups

11.3 Business Dashboards

11.4 Mobile Dashboards and Intelligence

Copyright 2012 John Wiley & Sons, Inc.

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Chapter 11 Learning Outcomes
1. Describe how data visualization applications, data discovery
systems, and interactive reports support organizational
functions and decision making, and how visual analytics is
helping managers improve financial performance.
2. Explain data mashup technology as an alternative self-service
and end-user systems development approach.
3. Describe how enterprise dashboards and reporting support
executive, managerial, and operational levels by leveraging
real-time data and people’s natural ability to think visually.
4. Discuss why a mobilized workforce is best supported by a
mobile approach to data, and explain the competitive
advantages of mobile intelligence.

Copyright 2013 John Wiley & Sons, Inc.

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For Class Discussion & Debate
Case 1: Data Viz iPad App Improves America First’s Performance

See book for full text.

Data visualization, or data viz, is the gathering of complicated
information into readable graphics.
 Providing Data Visualization on Tablets Cut Costs
 How Costs Were Cut
 How Speed Was Improved
 How Stricter Regulations Were Met
 The Decision Process Leading to Use of Data Visualization
for Mobiles
 Visualization System Provides Additional Benefits

Copyright 2013 John Wiley & Sons, Inc.

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 For Class Discussion & Debate
Case 1: Data Viz iPad App Improves America First’s Performance

Debate
Assume you are a manager at America First Credit Union and
that you own an iPad, Android, or BlackBerry Playbook.
a. iPad owner: You already own an iPad. Should you be required to
use the company issued iPad for data visualizations? Debate this
issue from your personal perspective and the credit union’s
perspective.
b. Android or Playbook owner: You own an Android. You know that
the app also runs on Androids and Playbooks. Should you be required
to use the company-issued iPad for data visualizations? Should the
credit union also offer the Android and Playbook app? Debate these
issues from your personal perspective and the credit union’s
perspective.
Copyright 2013 John Wiley & Sons, Inc.
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11.1 Data Visualization and Data Discovery
 Visualization and Tablets: The ways managers access, explore,
and analyze business data are being disrupted by data
visualization apps that exploit the high-speed processors,
mobile broadband connectivity, and multitouch gesture
controls of tablet computers.
 Discovery and Self-Service: Prior to 2011, data discovery
software was viewed as a supplement to traditional BI
platforms. But now it is increasingly being used as a viable
standalone substitute for these platforms.
 Data Discovery Offers Speed and Flexibility. Data discovery is
expected to take on a greater role in corporate decision
making.

Copyright 2013 John Wiley & Sons, Inc.

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 IT at Work 11.1: eBay Moves to Self Service
Data Discovery
Online retailers are bursting with data. From items that customers add
to their online carts to inventory in warehouses, there’s virtually no
limit to data available for analysis. When limited to Excel and its
million-row limit, it caused us to look at the top three categories
instead of the top 40,000 categories and there’s so much less data. At
eBay that’s important because there is more action out in the long tail
accumulated than there is in the top three.
Questions
1. In what way is data discovery more critical to online retailers than to
retailers with physical stores?
2. How did Excel limit eBay’s data analysis?
3. Discuss the impacts of self-service data discovery on eBay.
4. Research the following: How large is a terabyte (TB)?
Copyright 2013 John Wiley & Sons, Inc.
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 Data…
TRENDS IN DATA VISUALIZATION:
1. As viz software tools get easier, everyone will be able to design or
develop visualizations.
2. As the need to measure, assess, and report results increase, data viz
will become more important in business, health care, society, and
government.
3. Data art will lead to better aesthetics in functional visualizations.
PRINCIPLES OF SUCCESS DATA VIZ DESIGN:
1. Accuracy. Present data in the most appropriate way using proper
scales, graph types, and designs.
2. Aesthetically pleasing. Provide an enjoyable user experience.
3. Flexible. Accommodate changes in visual style.

Copyright 2013 John Wiley & Sons, Inc.

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 11.1 Questions
1. Define data visualization, and explain its business value.
2. Define data discovery, and explain its business value.
3. Why are data visualization and discovery usage increasing?
4. How are data visualization and tablets disruptive
technologies?
5. Explain the ways in which data discovery is changing.
6. Give two examples of data visualization for performance
management.
7. What are two trends in data visualization?

Copyright 2013 John Wiley & Sons, Inc.

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 11.2 Enterprise Data Mashups
 Technically, a mashup is a technique for building applications
that combine data from multiple sources to create an
integrated experience, see Chapter 8.
 Mashups source all of their content from existing systems and
data sources; they have no native data store.
 Enterprise mashups are combinations of data from various
business systems and external sources, often in real time, and
without relying on a middle step of ETL (extract, transform,
and load) from a data warehouse.
 The most popular types of mashup apps are those that
support self-service, collaboration and sharing, dashboards,
and analytics.

Copyright 2013 John Wiley & Sons, Inc.

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 Figure 11.8. Architecture of an enterprise mashup application.

Copyright 2013 John Wiley & Sons, Inc.

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 11.2 Enterprise Data Mashups
WHY BUSINESS USERS NEED DATA MASHUP TECHNOLOGY:
 Business users have a hard enough time identifying their
current data needs. It is not realistic to expect them also to
consider all the new sources of data that might be made
available to them and the analyses they might do if they
had access to that data.
ENTERPRISE MASHUP TECHNOLOGY:
 “Mashups—custom applications that combine multiple,
disparate data sources into something new and unique—
hit the web in a big way starting in 2005 . . . and that the
enterprise mashup market will reach nearly $700 million
by 2013.”

Copyright 2013 John Wiley & Sons, Inc.

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 11.2 Questions
1. Sketch or describe the architecture of an enterprise mashup
application.
2. What is an enterprise data mashup?
3. Identify three types of visualizations that can be created in
mashups.
4. What are the functions and uses of enterprise mashups?
5. How can enterprise mashups be used to monitor and manage
performance?
6. Explain why business workers may need data mashup
technology.
7. What are three benefits of mashup technology to the
organization?
Copyright 2013 John Wiley & Sons, Inc.
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 11.3 Business Dashboards
Business dashboards give visual snapshots of an
organization’s critical operational data or key performance
indicators (KPIs) to spot problems, trends, outliers,
opportunities, and patterns. Dashboards are performance
management tools that apply KPIs, targets, and alerts to
measure and monitor business processes and outcomes. Two
components of dashboards are:
1. Design. The data visualization techniques, such as
informative graphics (infographics) with descriptive
captions.
2. Performance metrics. The KPIs and other real-time
content displayed on the dashboard. All dashboard data
should reflect the current value of each metric.
Copyright 2013 John Wiley & Sons, Inc.
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 11.3 Questions
1. Describe business dashboards and their
functions.
2. How do business dashboards differ from other
types of visual reports?
3. Explain the two components of dashboards.
4. Discuss the purpose of dashboards.
5. What design feature enables users to understand
dashboards at a glance?
6. What is an important feature of optimized
dashboards?
Copyright 2013 John Wiley & Sons, Inc.
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 IT at Work 11.2: Dashboards in Action at
Hartford Hospital
Health care providers at Hartford Hospital, a 700-bed teaching
hospital in Connecticut, were challenged by the shortage of real-
time data in useable form, acording to Michael Lindbergh, M.D.,
chairman of the department of medicine (Baldwin, 2011). In
2010, Hartford Hospital implemented dashboard technology
from CareFX (CareFx.com). Dr. Lindbergh uses the dashboard to
track data in three key areas that impact the hospital’s
performance: patient data, bed availability, and remission rate.
Read full case in the text on page 348.
Questions
1. What KPIs are displayed on Dr. Lindbergh’s dashboard?
2. What KPIs will be added to the dashboard?
Copyright 2013 John Wiley & Sons, Inc.
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 11.4 Mobile Dashboards and Intelligence
Mobile dashboards: managers and other business users
can now run their organizations from wherever they are
on their device of choice using mobile intelligence apps
and dynamic dashboards.

Current limitations and challenges:

 Analytics not available
 Mobile intelligence linked to a specific BI platform
 BYOD policies and practices
 Screen size

Copyright 2013 John Wiley & Sons, Inc.

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 11.4 Questions
1. What is mobile intelligence?
2. What is contributing to enterprise-wide mobile
intelligence?
3. Explain how mobile intelligence spreads top-
down from executives to LOB managers and staff.
4. Identify and explain the limitations of mobile
intelligence.
5. Why did Alcoa’s senior management decide to
implement mobile dashboards?

Copyright 2013 John Wiley & Sons, Inc.

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