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    The document discusses the designing of distribution channels. It defines a distribution channel as the path or route a company uses to deliver its products or services to customers, which can be direct or include intermediaries like wholesalers and retailers. Properly designing distribution channels is key to maximizing revenue and brand awareness as it influences product availability, access, and how it reaches customers at multiple levels.

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    The document discusses the designing of distribution channels. It defines a distribution channel as the path or route a company uses to deliver its products or services to customers, which can be direct or include intermediaries like wholesalers and retailers. Properly designing distribution channels is key to maximizing revenue and brand awareness as it influences product availability, access, and how it reaches customers at multiple levels.

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    8 views3 pages

    Designing of Distribution Channels: Submitted by

    Uploaded by

    Anand Mahto
    The document discusses the designing of distribution channels. It defines a distribution channel as the path or route a company uses to deliver its products or services to customers, which can be direct or include intermediaries like wholesalers and retailers. Properly designing distribution channels is key to maximizing revenue and brand awareness as it influences product availability, access, and how it reaches customers at multiple levels.

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    © All Rights Reserved
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    of 3

    DESIGNING OF

    DISTRIBUTION CHANNELS

    Submitted by:
    1. Astha Prawar
    BBA/40008/19
    2. Rupa Kumari
    BBA/40013/19
    3. Sania Sahu
    BBA/40046/19
    DESIGNING OF
    DISTRIBUTION
    CHANNELS
    Product’s availability, ease of access, and the way it reaches the
    customer influence its demand at many levels. Distribution
    channels are a key element in all the marketing strategies that
    revolve around the product. They help you reach the customer in a
    way to maximise your revenue and brand awareness.

    What is a Distribution Channel?


    A distribution channel (also called a marketing channel) is the path or route
    decided by the company to deliver its good or service to the customers. The
    route can be as short as a direct interaction between the company and the
    customer or can include several interconnected intermediaries like wholesalers,

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