MA R K E T I NG & B R A N D I N G

WHO WILL S A V E D E T RO I T
SCHOOLS?
G AN D DIYA B LANCHARD
BY: SHAUNTEL MANNIN
With your elbow partner please write the
first thing that comes to mind when you
hear the phrase, “Detroit Public Schools
Community District.”
 MARKETING VERSUS BRANDING
MARKETING BRANDING

• THE ACTION OR BUSINESS OF • THE MARKETING PRACTICE OF

PROMOTING AND SELLING
PRODUCTS OR SERVICES,
INCLUDING MARKET
RESEARCH AND ADVERTISING.
CREATING A NAME, SYMBOL OR DESIGN
THAT IDENTIFIES AND DIFFERENTIATES A
PRODUCT FROM OTHER PRODUCTS. AN
EFFECTIVE BRAND STRATEGY GIVES
YOU A MAJOR EDGE IN INCREASINGLY
COMPETITIVE MARKETS.
“The brand on the outside is
only as good as the brand on
the inside.”
Kari Speak
 GOOD & EVIL, RIGHT & WRONG
• HOW DOES READING THIS ARTICLE IMPACT • HOW CAN MARKETING BE USED TO POSITIVELY
YOUR PERCEPTION OF DPSCD? IMPACT THE DPSCD BRAND?

• WHAT IMAGES POP INTO YOUR MIND? • IN YOUR OPINION CAN IT BE FIXED…IF SO, HOW?
A POSITIVE BRANDING SOLUTION
ANY FINALS QUESTION OR COMMENTS?