Media Management

Final Project
Brand: XXXXXXX
Submitted By
Name:
ID:
MEDIA PLANNING STRATEGY

1. About Brand
• What is your product / Service
• Who are major competitors (INDUSTRY ANALYSIS etc)
2. Target Audience (TA) Analysis
• Which SEC Class Target Audience Belong to? (Include Gender profiling, Age, Income
Group etc)
• Psychographics Profile of Target Audience (Attitudes & Beliefs)
• Geographic Region where TA is found (RURAL / URBAN OR BOTH) ( percentage of
Target Audience found in these targeted Regions)
3. RECOMMENDED MEDIA
Type of Recommended Media for Communication – Explain Why you think your
recommended Media Vehicle is best to REACH the TA ( for Eg: TV, Radio, Newspaper,
Magazine.
• Name of TV, Radio Channel Programs where you recommend your AD to be aired
with your recommended TIME BANDS and programs
• Also Names of Newspaper / Magazines that you Recommend for advertising your
brand or any digital medium ( such as websites or Banner ads )
• Type of OOH or DOOH whatever you think is Best for your Brand
4. MEDIA STRATEGY ( YOUR RECOMMENDATIONS which Media Strategy you think is
best, Continuous, Flighting , pulsing etc) and why you think it is best ?
5.ADS of your BRAND as they appear in different Mediums (attach in the end – JUST
SCREEN SHOTS NOT VIDEOS)
5. Brand Ads appearing in
Following Media Types
1.Television
2.Radio
3.Newspaper
4.Magazines
5.Digital (Facebook Post, Youtube, Banner
etc)
6.Out of Home (Billboard, Streamers,
shopsigns etc)
  Television Ad’s Screen Shot

Your Brand Name here

1. Media Name ( For Eg Television)

Hyperlink of Ad, so that it could be viewed

online
  Radio ad’s jingle audio File and also Write down
in Roman English the Copy of Radio Ad here
Your Brand Name here
2. Media Name ( For Eg Radio)

Hyperlink of Radio spot’s downloaded audio, so

that it could be viewed online