Mod Fashion

Logo

Slogan
Mod People can Do This !
Do you ?
Introduction
• In Pakistan the prices of Gold increasing day by day and the people moving
toward the artificial jewelery. And there is a need to start the artificial
jewelery business .
• Our business name is Mod Fashion which is suggesting that it is for
the modern people. There are so many products include in Mod
Fashion such as Rings , Bracelets , Necklace , Pandora Rings , Hand
bags , handmade jewelry , feet jewelry , pearls.
• It is made according to the latest fashion trend.
• It is affordable as well as trendy.
 Objectives
• To give the real touch to the customers .
• To Motivate people to live life to the fullest.
• To Inspire greatness in every life we touch.
• To Change lives by providing a vehicle for financial freedom

Our Vision
Our Vision for the future is to be our customer’s first and best
choice for high -quality affordable fashion jewelry. We will
become the leader in the jewelry industry. Our customers
needs will continue to guide our path.
Mission Statement
Our Mission is to provide high-quality affordable fashion jewelry.
To create an opportunity for women to start their own business and
experience financial freedom. When we adhere to this maxim,
everything else will fall in to place. Our services will exceed the
expectations of our customers .Our mission is to give the real touch
to the customers.

Our Success
We are people who make it our business to provide others a way to
find achievement, success and purpose. To educate all our
consultants on business principles and success strategies.
Our Success
We are people who make it our business to
provide others a way to find achievement,
success and purpose. To educate all our
consultants on business principles and success
strategies.
Market Analysis
• Market Segmentation
We will target the youth of Pakistan And divide the
whole market into different segments.We will make
different kinds of jewelry according to different
markets.
• Main Competitors
The main competitors for our Costume Jewelry
Business are retailers Like waseem jewelers ,
Chohan jewelers , Anum jewelers .They are the big
giants in this industry.
Strategy And Implementation
• Marketing Strategy
• Pricing Strategy
• Promotion Strategy
• Competitive Edge
• Web Strategy
Modfashion.yolasite.com
Management Team
• (CEO) Raza mehdi
• (HRM) Rubina Waris
• (Marketing Manager) Jamshaid
• (Finance Manager) Latif ur Rehman & Raza Mehdi
• (Assistant Marketing) Jamshaid Ali
• (Labor Supervisor) Iram Ajmal
SWOT Analysis
A.Strengths Of The Business
• Excellent quality product 
with 4% Gold
• Good management skills. 
• Good ability to extract information. 
• Affordable products to everyone
B.Weaknesses Of The Business
• New Player
"Which means that" Credibility problem may affect initial sales
• Lack of systems 
"Which means that" The company needs to develop systemised
operational & sales techniques or sacrifice profits
• Limitted Budget 0f 5 Lac
C. Opportunities In The Marketplace
• Latest Computerized Machines
• Global B2B Marketplace
• Imports & Exports
D. Threats In The Marketplace
• Increasing supplier prices. 
"Which means that" Resulting in reduced profitability.
• Declining size of the market segment. 
"Which means that" Need to focus on growing segments to
spread the business's portfolio
• Compatitors
• New entrents
Industry Analysis
• Bargaining Power of Supplier
If bargaining power of supplier is high it means there are some supplier which controls the
whole market according to their own wish in this case it’s a barrier for new entrance but in
our case we have limited competitors but their bargaining power of supplier is high.
• Bargaining power of Customer
According to our target market where we have very few competitors and our plus edge
product differentiation increase our bargaining power and decrease the customers
bargaining power
• Threats of substitutes Products
Our main substitutes are gold jewelry, almost 60 percent people like gold jewelry and
remaining used artificial jewelry. So it’s also big challenge for us to overcome this problem
we have planned a marketing campaign.
• Threats of new entrance
Threats of new entrance are very high because due to the increasing price of gold the more
people may be start this business instead of realy jewelry business.
• Rivalry among Competitors
Firms are mutually dependent; if some business makes strategy then related firms usually
adopt the same way with little bit difference. Competitive rivalry intensifies when a firm
competes against one another by improving its market position