ELECTRONIC ARTS

Prepared By: Garib

Alesgerov
 ABOUT «EA»

Electronic Arts, Inc., American developer and

manufacturer of electronic games for
personal computers (PCs) and video game
consoles. Established in 1982 by William M.
(“Trip”) Hawkins, Electronic Arts (EA) now
has a product line that includes the popular
franchises The Sims, Battlefield and FIFA.
The company is headquartered in Redwood
City, Calif.

Hawkins had been employed by Apple Inc.

but left in 1982 to found Amazin’ Software,
which was renamed Electronic Arts later that
year. One of EA’s unique features was the
amount of recognition it gave to game
designers, placing their names in large type
on some game covers, similar to novel or
album cover designs.
 CEO OF “EA”
Andrew Wilson: 17 September 2013-Present
 STUDIOS OF
ELECTRONIC ARTS

Bioware

Dice

Frostbite

Maxis

Redwood Studios

Respawn Entertainment
COMPETITO
RS
VS
 MISSION OF
“EA”
“We are an association of
electronic artists who share a
common goal. We want to fulfill
the potential of personal
computing”
 VISION OF
“EA”

“Games are for everyone,

and building healthy
communities is EA's
responsibility”
 STRENGTHS
1) Distribution and Reach

2) Cost Structure

3) Financial Position

4) Skilled Labor Force

5) Automation

6) Social Media
 WEAKNESSES

1) Research and Development

2) High Day Sales Inventory

3) Rented Property

4) Low Current Ratio

5) Cash Flow Problems

 OPPORTUNI
TIES
1) Internet

2) E-Commerce

3) Social Media

4) Technological Developments

5) Skilled Workers
 THREAT
S
1) Technological Developments by
Competitors

2) Suppliers

3) Increasing Competition

4) New Entrants

5) Exchange Rate
FINANCIAL DATAS ABOUT
“EA”
 NET
WORTH

 Electronic Arts net worth as of

December 23, 2019 is $31.47B.
 REFERENCE
S
www.comparably.com

www.owler.com

www.ea.com

www.essay48.com

www.britannica.com

www.macrotrends.net

www.forbes.com

www.statista.com