SWOT Analysis of Netflix
STRENGTH
• In-house Production(Original Content)
• Availability Data Saving Mode
• Binge Watching Option available
• Status symbol of psychological factor
attached, Brand Image
• Downloadable content, Effective search
filters
• No Advertisement, Adaptability, User
interface
WEAKNESS
• High Price for Indian consumers
• Lack of local content
• Limited copyrights
• Refreshment of Content Library
• No complementary function
OPPORTUNITY
• Expansion in Regional Languages
• Increase in original content keeping in
mind the demand in Indian market
• Increase in Indian movie catalogue
including Bollywood and regional films
• Include Sports content
• Partnership with telecom
• Invest in RND, Can use different models
like freemium
THREATS
• Piracy especially in India
• Competitive Pricing, Existing completion in
local market like Hotstar, Alt Balaji, Eros,
Prime etc.
• Government Regulations on uncensored
content
• Economic fluctuation due to high Price