Professional Documents
Culture Documents
María Ramírez
25/02/2020
Copyright © 2019, Oracle and/or its affiliates. All rights
3
reserved.
Smart Retail
Richard Hammond
Consumer-
centric growth
Reinventing Digital
of traditional relevancy
retail models Meet consumers Value chain
where they are collaboration Innovation
Demand-driven,
at speed
digital value
Adaptive cultures,
chain
processes and
technologies
Inventory
Sourcing & Management Store Customer Fulfilment &
Marketing
Procurement & Operations Experience Delivery
Distribution
8
Oracle Cloud for Total Retail
Transform by connecting, enriching and extending these apps
Marketing CPQ
Automation Deduplication
Social (data
OMS
Listening & cleansing)
Customer Monitoring
Service
Testing &
AI APPS Optimisation
Loyalty
POS
DMP CMS
9
Oracle RGBU
https://www.oracle.com/uk/industries/retail/
GOAL
KBR
BR
15
What keeps the prospect from achieving their
KBRs? KBRs
KB The business
R
KB
requirements of
KB
R
KB
the top decision
Strategies R R Strategies makers
Business impact of
CP
CP CP not relieving the
CP CP CP CP
tactical pain
Tactics Tactics Tactics Tactics
TP
Tasks, situations
TP TP TP TP
or processes that
TP TP TP TP TP TP TP TP prevent prospects
from achieving
their KBRs