PRESENTATION ON

BRANDING

Submitted To:- Submitted By:-

Dr. Shreya Bhargava Manthan Mehta
(Associate Professor, (MBA Dual 3rd
rd)

Senior Coordinator.)
 Branding
•Brand can be the name, logo, concept, etc., which
differentiate the product or service from the other
competitors in the market.

•Branding is the process of making a brand.

PRODUCT VS SERVICE
 BRANDING STRATEGY
Brand- Brand- Brand Brand
Branding
Sponsor Name Strategy Repositioning
Decision Decision
Decision Decision Decision

• Individual • Line
Brand Names Extensions
• Manufacture’s • Brand
• Blanket Family • Brand
Brand Repositioning
Name • Extensions
• BRAND
• Distributor’s
• Separate No Brand
• NO BRAND Brand
Family Names • Multi- Brands Repositioning
• Licensed Brand • New Brands
• Company-
Individual
Names • Co Brands
 BRAND NAME DECISION

1.Individual Brand Names 2.Blanket Family Name

3.Separate Family Names 4.Company-Individual Names
 BRAND STRATEGY DECISION

1.LINE EXTENSIONS 2.BRAND EXTENSIONS

3.CO-BRANDS 4. NEW BRANDS
5.MULTI BRANDS STRATEGY
 SAME DIFFERENT
SERVICE SERVICE

SAME BRAND LINE BRAND

EXTENSION EXTENSION

DIFFERENT MULTI NEW BRAND

BRAND BRANDS
 BRAND-REPOSITIONING DECISION

Brand Repositioning Is When A Company Changes

A Brand's Status In The Marketplace.

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hata hai
THANK YOU