PORT CITY

INTERNATIONAL
UNIVERSITY
FREEDOM
MD. Monir Uddin (BBA01005822)
Akash Datta (BBA01005800)
Aoishi Das (BBA01005796)
MD Al Noman (BBA01005798)
MD Tousif Reza (BBA01005837)
Shagata Banik (BBA01005797)
 ADVERTISING
Advertising is the method used by business, companies and
other organizations to promote their goods and services to the
public, This ultimate aim of advertising is to increase sales by
showing these goods and services in a positive light. Advertising
is the paid, impersonal, one way marketing of persuasive
information from identified sponsor.
 MEDIA OF ADVERTISING
There are various mediums for advertising. They can be classified Internal
and External.
Internal Media: It refers to those media which reach out to the customer
within their house/offices.
External Media: It refers to those media which are present in the present in
the external environment and unintentionally catch the customer attention.

Under the Internal Media`s-

 Television
 Radio
 Newspaper and Magazine
 Internet

Under the External Media`s-

 Poster
 Transport Advertising
 Bill Boards
 Internal
TELEVISION
A product can be advertised through television via commercials and
bulletins. Television is an excellent media for advertising something
as it is one of most commonly used medium by the masses. If the
commercial is well made, it attracts the people towards itself and the
product. A famous figure or a celebrity if used as model for selling the
product diverts people attention more and hence is a good way of
promotion.
RADIO
Radio is another common media
used for advertising. It can be
done through audio radio
commercials or the host of a show
can be paid to promote the
product. Since the commercials are
audio and not visual it`s important
that the audio commercial made is
well spoken and has sounds and
words that catch the attention of
the listener.
NEWSPAPER & MAGAZINES
Newspapers are yet another very
common and a very old media
for advertising. Small or large
ads can be given on a newspaper
either on the side of a news
column of in front of the paper.
Magazine are also a very good
media for advertising.
Magazines are very popular
among the masses and an
advertisement given in a
magazine is sure to grab
attention.
INTERNET
Internet in today's world can be stated
as one of the best media for advertising.
Ads can be given on the sides of
popular website most importantly on
social networking websites that are
extremely popular amongst the youth.
Fan pages and groups of communities
of many brands companies are made on
many social networking sites where
advertisement for new launches and
products by the companies given.
 EXTERNAL
POSTERS
Another common media for
advertising are board, hoardings and
posters. These media are an
excellent source for advertising
especially large hoardings on the
roadsides. However in order to grab
the attention of a passerby these
boards and poster of course have to
be attractive and must be bold and
clear.
TRANSPORT ADVERTISING
In this type of advertising the
advertisements or offers are struck
against the exterior of any vehicle.
As the moving vehicle covers a
large space these advertisement are
seen by a number of people. Here
small messages with large
photographs are desired which can
be viewed by the passerby`s on the
road.
BILL BOARDS
Bill Boards

A billboard is large outdoor adverting

structure, typically found in high traffic
areas such alongside by roads.
Billboards present large advertisements
to passing pedestrians and drivers.
Typically showing large, ostensibly
witty slogans and distinctive visuals,
billboards are highly visible in the top
designated market areas. Located
primarily on major highways,
expressways or principal article.
The product we have chosen is:

VIVO SMARTPHONE
 VIVO SMARTPHONE
FEATURES
Battery
Every Smartphone user`s major problem
nowadays is their phones running out of batteries
which is apparent when we look at the recent
demand for power banks and portable chargers. If
you looking for a smartphone