Retail

Management
Submitted By-
Alok Chowdhury - 58
 Industry Identification
• Category: Sports
• Outlet Name: Sports Point
• USP :
• Tagline:
 Store Choice
• Stand alone store with 5 multi storey building
• A multi-brand outlet
 Location
• It will be in Ambiance Mall
 Layout
• There is a section & sub section in every floors consisting
different brands
• The layout will be like once a person visit the store he/she
will be viewing all the brands in each floor
• The layout will be stand alone stores for women, men and
kids
 Visual Merchandising
• Visual Merchandising will be done by different different
Mannequins
• Their will be big big glasses so that customers can see
themselves wearing clothes
 Sales Promotion
• Up to ....% off
• Buy 1 Get 1
• Buy 2 Get 1
• MRPs will be like end with ‘**9’
• Their will be banners inside and outside the mall and in
the store
 Merchandising Mix (Product
Assortment)
• Different sizes of product will be available such as S, M, L,
XL, XXL, XXXL etc.
• Clothes assortment will be seasonal basis
 Channels
• The store will be powered by AI and their will be lot of
cameras which will help the computer to record the
behaviour of the customers, by which we will target the
customers by giving recommendations in their respective
mobile apps