AI IN

AI IN FASHION
FASHION
RETAIL
RETAIL
SHIVENDU SAMRAT
BFT/19/505
Why Visual Merchandising is important
for a retail store ?
• Visual Merchandising is
about first impression and
you only get one shot with
the customer.
• Customers gonna come into
your store, before they have
looked at the price, before
they have really looked the
stock or before they have
met anyone. They would see
if the store looks amazing.
• And Visual Merchandising
gonna deliver on that
standard.
 Why SHELFIE?
• It’s not enough to have visual merchandising be
amazing when the store opens at 9 am, it’s actually
be maintained all day, you need consistency.

• Every nook and corner of a retail space is important,

every shelf, What’s on every shelf, how it’s on every
shelf, the way its grouped with other products.

• Its expensive to have staffs around on the floor doing

all of this.

That’s where SHELFIE comes in.

About SHELFIE
• It was founded in 2017
• Shelfie, a Lakeba Group venture, is an image analytics platform designed to provide insights into the physical shelves of a
retail environment. The system is made up of an analytics platform, image capturing devices and reporting dashboard.
• It has partnered with Microsoft.
How SHELFIE works:
• The shelfie camera can be mounted on
top of any standard retail shelf or the
ceiling of the store.
• It can identify gaps and wrong products
placed on the shelf by analyzing the
difference between images taken of the
same shelf.
• These images are collected and
transferred to the cloud, a cloud based
advanced machine learning and image
processing algorithm is used to analyze
the shelf image
• The image data is processed and missing
and misplaced products are detected
and identified
• Once the missing item is detected real-
time data is sent as an alert by the dash
board to the store and head office.
• The marketing and the design team have real time visibility of the store and what’s hot with the customer.
• They can look at the revenue performance at the store level, market level, region level and country level.
 Virtual Trial Room
Online
• Online fashion stores give their buyers complete freedom to try outfits
and get a three dimensional view of the user's body.
• Online customers can rotate the figure to get a 360 degree view of the
body with the user's actual body measurements, which gives an exact
idea of the fit and swathe of the garment.
• There are also stores where buyers can try specs, contact lenses,
sunglasses etc. on their face before buying.
for example lenskart, Myntra’s Style studio and many more.

Advantage:-
The e-tailers are happy launching virtual trial rooms because the return
rates have reduced considerably and also online sales have improved. A
report by an international survey cites that in developed countries, where
2% of apparels were purchased online in 2000, now has reached to 10-
13% and will increase to 35% by 2020. In the past few years, e-tailers have
been successfully using the concept of virtual trial room in US, UK and
European countries. However, it is still in the infant stages in India.
Offline (SMART MIRRORS):
• Using artificial intelligence, virtual reality and gesture recognition
technology, the mirror can superimpose clothing over your on
screen image.
• This technology allows you to see all the items, even the items
that are not in stock and try dozens of different combination in all
sizes.
• You can even share your vitual picture on social media.

ADVANTAGE:-
• This would save a lot of time which was used to try on clothes in
the changing room.
• And on busy or sale day we even have to wait in lines to use the
changing room.
• Also, taking the current situation into consideration i.e. Covid, it
would be very helpful and safe because no contact to the garment
is done by any customer.
 Supply chain And Demand Projection
• H&M announced that they were sitting on $4.3B of inventory, that is a lot of money that is sitting and being wasted.
• Rue La La collaborated with MIT to experiment with AI technologies to improve demand forecasting. They developed a
system that helped them predict the demand for products in their flash sales and accounted for data sources including brand
information, product type, color, price and a range of other factors.
• This enabled them to optimize prices and generate a 10 percent increase in revenue without the extra burden of unused
inventory or supplier costs
And
German e-commerce player Otto uses deep learning to analyze billions of transactions and is 90 percent accurate in forecasting
what it will sell in the next 30 days. This insight allows it to order a couple of hundred thousand items each month from vendors
with no human intervention
Future:-

Face Recognition:-
• Retailers no longer content to identify us via swipe
of a loyalty card at the point of sale.

• They want us to identify as soon as we enter the

store

• By using facial recognition retail staffs would know

what types of products you buy, and what your
average spend is (by the data that has been
provided by the ai checking the previous buy
history.) So they can give more love to higher
spenders.

• They’ll be able to use software that reads facial

expression to know when a customer is irritated and
would immediately send a staff for help.
Robot assistant PEPPER
• Pepper was introduced in Tokyo on June 5, 2014 by Masayoshi Son, founder
of SoftBank.
• It suggests which garment will suit on your body and also the information
about the garment.
• Pepper was scheduled to be available in December 2015 at SoftBank
Mobile stores.
• Pepper went on sale in June 2015 with the first batch of 1,000 units selling
out in just 60 seconds.
• Pepper was launched in the UK in 2016.
• By May 2018, 12,000 Pepper robots had been sold in Europe.
• Pepper is currently being used as a receptionist at several offices in the UK
and is able to identify visitors with the use of facial recognition, send alerts
for meeting organisers and arrange for drinks to be made. Pepper is able to
chat autonomously to prospective clients. The first functioning Pepper
receptionist in the UK was supplied by the a SoftBank distributor and was
installed in London at Brainlabs.
• Pepper is one of the most exciting human-shaped robots. It can prove useful
in many industries. This video shared by RobotLAB shows how this robot can
be used as a fashion assistant. It can provide shoppers information about
clothing items available for sale.
• https://youtu.be/iJ184evAu-I
Conclusion
AI is rapidly growing and there is no stopping it. To stay in the
lead companies should adopt new feature of Ai as soon as
possible. One cant say they don’t want to use Ai because its
already here and soon it will be everywhere just like the
internet.
THANK YOU