BRANDING

Submitted by:- Aashrita Maturu

Bikash Kumar Sahoo
What is branding?
A brand is defined as a "name, term, sign symbol (or a
combination of these) that identifies the maker or
seller of the product.”
A set of offering offered by a known company.
Branding is the art of aligning what you want people
to think about your company
BRAND AS A CONCEPT
SIGNIFICANCE OF A BRAND (PRODUCER)
Promotional advantage
Identification
Market segmentation
Product mix advantage
Price discrimination
Promotional Advantage
Identification
Market segmentation
Price discrimination
SIGNIFICANCE OF BRAND TO CUSTOMER
Easy to identify
Quality assurance
Price guarantee
Packing benefit
Overall satisfaction
BRAND NAME SELECTION
Should suggest about product benefit
Easy to pronounce
Distinctive
Easy to translate in other languages
Capable for registration legal protection
Other issues
THANK YOU