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HOW TO MAKE AN
INFOGRAPHIC
SOMETHING NEW?
If you’re struggling with marketing your
site, running out of ideas on how to
impress and captivate your audience’s
attention, then it’s time to get creative
and make something new. But what new
item can you bring in your site that fits
this all-digital world? It doesn’t need to
be a new product, in fact, it can be as
simple as providing new information that
will compliment your niche.

This information can best be placed on a graphic-filled PDF that

shows facts and data and that file is called an infographic.
WHAT IS AN
INFOGRAPHIC?
• DEFINING THE NEW
Slide 3
An infographic is a piece of digital file that has data
presented. Usually, it is a one-pager PDF file but can also be
in the form of a JPEG or image file - formats that cannot be
edited using simple viewers. Infographics are often filled
with graphics, charts, diagrams, and visual images that can
better explain and illustrate the information. It can also be
interactive and filled with animations that can amaze
readers. When you say interactive, it can contain links that
divert readers to another window, have tabs, clickable
checkboxes, maps, form elements, and more. What makes
an infographic captivating is its visual representation of
data that can easily be understood in one glance. Its layout
and design with graphics and images improve on
recognition, allowing readers to see the trends and
patterns.
WHY DO PEOPLE
LIKE INFOGRAPHICS?
• BENEFITS OF USING ONE
 WHY PEOPLE USE INFOGRPAHICS
• Infographics basically sum up a
long narrative of information
and make data interesting by its
design. It attracts readers and
makes boring information easy
to understand with simple
illustrations. It can also save
readers time and help them
understand the brand easily.
• Professionals also like using
infographics for various reasons.
Marketing experts use this to
drive more traffic, boost
impressions, gain more
engagement to the product of
the business, get more searches
from search engines, get higher
rank online, and get more leads.
WHY BUSINESSES
USE INFOGRAPHICS
• On another note, small businesses or organizations use
infographics to accomplish various goals including
HOW SMALL BUSINESSES USE
INFOGRAPHICS
• share their knowledge that corresponds to their niche
• show processes internally or externally
• send out important information that needs to be communicated to the team
• show results from surveys or reports
• connect with readers or allow readers to feel connected to the brand
• create awareness
• motivate employees for work or customers to volunteer
• announce new products and services
• boost social media engagement
• establish brand recall with visuals
• create viral content
• grow company brand
WHAT MAKES A GOOD
INFOGRAPHICS?
• Elements and characteristics that can help
your brand grow
WHAT MAKES A GOOD
INFOGRAPHICS?
• Infographics are meant to tell stories. It should connect readers
toward the data that reports are trying to show. It should also contain
the good points and highlight them with vectors and images that are
ready for presentation. A good infographic should also have a layout
that is ready for printing and can be used as posters, flyers or reports.
• To make your infographic stand out, it is important to make sure that
you have the right elements, design according to the theme of your
topic, create a layout that stands out but also lets information flow so
that the readers can easily figure out what you’re relaying and make
sure that the data is accurate.
HOW TO MAKE AN
INFOGRAPHIC
• STEP BY STEP GUIDE
STEP ONE: Choose a topic
Your topic should have enough
data and should be related to
your website/business niche.
This topic can be about the
reports, data results from
surveys, or it could be a topic
that basically solves questions
that customers or readers often
ask.
STEP TWO: HIGHLIGHT
After choosing the topic, make
an outline that and indicate
information that is deemed to be
important by your audience.
Highlight what makes the most
impact. If you don’t have data
yet, gather and research facts
from reputable sources. You can
get U.S. Government statistics or
create your own focus group.
STEP THREE: LAYOUT
There are several kinds of infographics
so ask yourself, what kind do you want
your presentation to be? Each kind
serves a purpose and focuses on it. This
avoids confusion and allows readers to
understand information instantly. Here
are the 9 most popular types:
Comparison infographics.
Geographic infographics.
Hierarchical infographics.
Informational infographics.
List infographics. Process infographics.
Resume Infographics Statistical infographics.
Timeline infographics.
STEP FOUR: STYLE
After you’ve encoded the content and
finalized the structure, you can now
add some designs and modify the
style. Change the font, colors, headers,
spaces, and icons if needed. Add the
images to the appropriate areas and
make sure to keep alignment
consistent. It helps to add bullets on
listed items, add vector images on
every frame of information, and have
clear readable text. You can use
applications such as Photoshop,
PowerPoint, or Paint to create your
icons/graphic images.