Unit 1: Business

Organization and
Environment
1.3 Organizational Objectives
1.3 Organizational Objectives
● Vision and Mission Statements:
● In order for a business to succeed there needs to be a clear
identity, purpose, and shared values that all stakeholders can
identify with
○ In order to communicate these ideals a business might
create a vision statement, a mission statement, or both
● The vision statement is forward looking to the aims and
highest aspirations of the company
● A mission statement is a more intermediate looking
statement which focuses on aims to eventually meet the
vision
1.3 Organizational Objectives
1.3 Organizational Objectives
● Vision and Mission Statement
Examples:
● Mission
○ To attract and attain customers
with high-valued products and
services and the most satisfying
ownership experience in America
● Vision
○ To be the most successful and
respected car company in
America
1.3 Organizational Objectives
● Vision and Mission
Statement Examples:
● Mission
○ To bring inspiration and
innovation to every
athlete in the world
● Vision
○ To remain the most
authentic, connected,
and distinctive brand
1.3 Organizational Objectives
● Layers of organizational objectives
● Vision
● Mission
● Aims - Long term goals
○ Example: Profit maximization
○ Strategies get you there
● Objectives - Short term goals
○ Example: Gain 60% market share in X region
○ Tactics help you accomplish this
1.3 Organizational Objectives
● The vision and objectives relationship

● Objectives example
1.3 Organizational Objectives
● Specific - Clear and well defined
● Measurable - Should be able to measure
to see if the goal was achieved
● Achievable - It should be realistic
● Relevant - The objective should be of
actual use
● Time-specific - Should have a sufficient
time frame set
1.3 Organizational Objectives
● The need for changing objectives
● As the market changes