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  • Found in 1862, Cuba by Don Facundo Current HQ in Bermuda First Indian Plant in Mysore (Nanjangud) Indian HQ in Gurgaon Currenr Ceo Mr. Mahesh Madhvan

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    Nishit Kothari
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    The document summarizes Bacardi's portfolio of rum, whiskey, gin, vodka, tequila and wine products available in India. It provides details on the company's founding in 1862 in Cuba, its current headquarters in Bermuda, and its Indian headquarters in Gurgaon. It lists the current CEO and gives an overview of Bacardi's product lines sold in India, including pricing, types of products (BII for bulk import and BIO for bottled-in origin). It also discusses Bacardi's distributors, competitors, routes to market, and ways to promote its brands through content marketing and experiential events.

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    BACARDI.pptx

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    The document summarizes Bacardi's portfolio of rum, whiskey, gin, vodka, tequila and wine products available in India. It provides details on the company's founding in 1862 in Cuba, its current headquarters in Bermuda, and its Indian headquarters in Gurgaon. It lists the current CEO and gives an overview of Bacardi's product lines sold in India, including pricing, types of products (BII for bulk import and BIO for bottled-in origin). It also discusses Bacardi's distributors, competitors, routes to market, and ways to promote its brands through content marketing and experiential events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    58 views14 pages

    Found in 1862, Cuba by Don Facundo Current HQ in Bermuda First Indian Plant in Mysore (Nanjangud) Indian HQ in Gurgaon Currenr Ceo Mr. Mahesh Madhvan

    Uploaded by

    Nishit Kothari
    The document summarizes Bacardi's portfolio of rum, whiskey, gin, vodka, tequila and wine products available in India. It provides details on the company's founding in 1862 in Cuba, its current headquarters in Bermuda, and its Indian headquarters in Gurgaon. It lists the current CEO and gives an overview of Bacardi's product lines sold in India, including pricing, types of products (BII for bulk import and BIO for bottled-in origin). It also discusses Bacardi's distributors, competitors, routes to market, and ways to promote its brands through content marketing and experiential events.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    > FOUND IN 1862,CUBA

    > BY DON FACUNDO


    > CURRENT HQ IN BERMUDA
    > FIRST INDIAN PLANT IN MYSORE(NANJANGUD)
    > INDIAN HQ IN GURGAON
    > CURRENR CEO MR. MAHESH MADHVAN
    OUR PORTFOLIO
    BACARDI
    INDIA

    RUM WHISKEY GIN VODKA

    TEQUILA WINES RTD


    RUM
    PRODUCTS PRICE(750ML) TYPE

    CARTA BLANCA 1490 BII

    FLAVOURED 1475 BII

    BLACK 600 BII

    ORO 1550 BII

    OCHO 5500 BIO


    SCOTCH WHISKEY
    PRODUCTS PRICE TYPE

    WILLIAM LAWSONS 2300 BII

    DEWAR’S WHITE
    2550 BII
    LABEL

    DEWAR’S 12YR 5380 BIO

    DEWAR’S 15YR 6500 BIO

    DEWAR’S 18YR 9900 BIO


    VODKA
    PRODUCTS PRICE TYPE

    ERISTOFF 1170 BII

    GREY GOOSE 6500 BIO

    GIN
    PRODUCTS PRICE TYPE
    BOMBAY
    3228 BIO
    SAPPHIRE

    RTD’s
    PRODUCTS PRICE TYPE
    BREEZER 130 BII
    BACARDI PLUS 135 BII
    TEQUILA
    PRODUCTS PRICE TYPE
    PATRON 10500 BIO
    CAMINO 3161 BIO

    SPARKLING WINES
    PRODUCTS PRICE TYPE
    MARTINI ASTI 2000 BIO
    MARTINI
    PROSECCO 1800 BIO

    MARTINI BIANCO 1738 BIO


    COMPETITORS

    OUR PRODUCTS COMPETITORS

    • OLD MONK
    BACARDI BLACK
    • CAPTIAN MORGAN
    CARTA BLANCA • SMIRNOFF
    • BELVEDERE
    GREY GOOSE
    • CIROC

    DEWAR’S • BLACK DOG


    & • BLACK&WHITE
    WILLIAM LAWSON • BALLANTINE

    • GREATER THAN GIN


    BOMBA Y SAPPHIRE
    • STRANGER & SONS
    BREEZER • RIO
    ROUTE TO MARKET

    MANUFACTURE
    R • PRIMARY

    DISTRIBUTOR • SECONDARY

    RETAILER • TERTIARY

    CONSUMER
    OUR DISTRIBUTORS

    RADHA
    MARKETING

    MILESTONE

    MAGPIE
    WAYS TO PROMOTE
    (CONTENT MARKETING)
    • VIVID SHUFFLE • NH 7 WEEKENDER
    • Bacardi halloween nights

    • Bacardi exPERIENCE

    • CASA Bacardi
    SALES

    ON OFF
    CSD GTR
    TRADE TRADE

    PERMIT WINE
    OOPS LHA SHOPS
    ROOMS
    THANK YOU

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