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Advertising is a marketing tactic

involving paying for space to

promote a product, service, or

cause. The actual promotional

messages are

called advertisements, or ads for

short. The goal of advertising is to

reach people most likely to be

willing to pay for a company's

products or services and entice

them to buy.
Objectives of an advertisement

Awareness
Knowledge
Liking
Preference
Purchase
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 Catchy slogan

 Nike – “Just Do It” ...

 Apple – “Think Different” ...
 L'Oreal – “Because You're Worth It” ...
 KFC – “It's Finger Lickin' Good” ...
 Coco- Cola – “Share A Coke” ...
 Dunkin' Donuts – “America Runs On Dunkin” ...
 Kit Kat – “Have A Break, Have A Kit Kat” ...

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