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What is Internet Marketing? Your Guide to Today’s Digital
Marketing

 Here's everything you need to know

about internet marketing, also known
as online marketing, to help your
business or brand drive traffic, leads,
and sales.

 Internet marketing is the most

inexpensive way to reach your target
market, regardless of the size of your
business.

 But what is internet marketing,

really?
 Defining Internet Marketing

 Also called online marketing, internet

marketing is the process of promoting a business or
brand and its products or services over the internet
using tools that help drive traffic, leads, and sales.
 Internet marketing a pretty broad term that
encompasses a range of marketing tactics and
strategies – including content, email, search, paid
media, and more..
 These days, though, internet marketing is often used
interchangeably with “content marketing.”
 Why?
 Because content marketing is the internet marketing
of the present and future.
Content Marketing Institute defines content marketing as:

 “A strategic marketing approach focused

on creating and distributing valuable,
relevant, and consistent content to attract
and retain a clearly defined audience —
and, ultimately, to drive profitable customer
action.”

 Think of it like this: content marketing (or

inbound marketing) is in direct opposition
to traditional advertising (outbound
marketing), and in direct integration with
the patterns and habits of today’s
generation.
 Content Marketing vs. Traditional Advertising

 Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
 Selling no longer works (a.k.a., traditional advertising).
 Why?
 Traditional advertising focuses on pushing messages at the consumer to get them to buy.
 It’s interruptive, obstructive, and intrusive.
 It shouts, “Hey, look at me!” while waving its arms.
 Ads are annoying.

 And, they aren’t the way consumers prefer to

learn about new products anymore.
 Instead of businesses shoving themselves in
consumers’ faces, they need to take a
different, gentler approach.
 Content marketing is exactly that.
 Brands and marketers who use it publish
content that teaches, inspires, guides, or
solves a problem for their target audience.
Why Internet Marketing?

 Now that you know what internet

marketing is, you still may be
wondering why there’s so much hype
around it.
 Well, the hype is totally founded.
 Internet marketing has shown proven
success over and over again.
 Here are some stats gathered from
around the web to help give you an idea
of why internet/content marketing stands
tall:
5 Content Examples: Providing Value for Big Returns

 Reading about great content marketing is not enough to truly understand how it works. Instead, you
have to see it in action to grasp its fundamental value.
 Because when content is really good, it can do amazing things.
 Here are some top examples of content types from brands who knocked content creation out of the
park.
 1. Blog Posts & Articles

 One of the most common content types is blog posts

and articles.

 A blog, in particular, is a great content platform

because it gives you a foundation for lots of posts,
pages, and content that all point back to your site.

 Think of a blog as a tree trunk. Your individual blog

posts are the branches that reach out into the corners
of the internet and search engines. Users can find your
branches and follow them back to your core site. That
gives you a greater shot at leads and sales.
2. Infographics

 Infographics are fun, visual ways to

present valuable information.
 They use charts, graphs, pictures, and
illustration to explain concepts. This type
of content is easily digestible and totally
shareable.
 Here’s a fantastic example of an
infographic about baking bread from RJ
Zaworski:
 And here’s another highly-shared
infographic from Curata about the anatomy
of a content marketer:
3. Case Studies

 Another popular and effective form of content is a case study.

 In general, a case study is an in-depth look at some action your brand or business
completed that had measurable results for success.
 Usually, this translates into something you accomplished for a client.
 Here’s a great example of a case study by Fractl:
 4. Podcasts

 For those of you who shudder at the thought of writing

a blog post or in-depth article or case study, there are
content mediums out there for you.
 Podcasts are huge.
 They’re similar to the storytelling and news radio
shows of yore, except people can download them and
listen to episodes however and whenever they want.
 If you are a good speaker or interviewer, this content
format can be a great one for sharing valuable
information with your audience.
5. Videos

 Videos are the hottest content type right now.

 The stats are staggering. According to Social Media Today:
 By 2021, videos will grab 82 percent of all internet traffic
 Every single day, over 500 million hours of video is consumed on YouTube
 It’s easy to see why videos dominate.
 Contact us

 Skype: shalabh.Mishra

 Telegram: shalabhmishra

 What’s No - +91-9212306116

 Email Id – shalabh.Mishra@gmail.com

 Contact No - +91-9212306116