Group 4 : How Yes Bank is encashing on its revamped

‘Mobile First’ website

Yes Bank is the highest
followed and fastest growing
bank brand in the world on
Twitter with over 1 Million+
followers.
 In 2004, Yes Bank was the first
bank in India to launch the
two-factor authentication with
SMS based PIN Technology
The first bank in India to
launch Facebook at Work for Prowess of
its employees.
YES BANK
(By: SHASHANK SWARNDEEP 1827122)
Enter Digital Paradigm
Adoption of concept ART
 ART is an acronym for Alliances, Relationships,
and Technologies.
Identified and partnered with numerous financial
technology companies to deliver superior banking
experience to its corporate and retail Customers.

START Largest program in  Virtual Prepaid Card

the World and YES Program
BANK has issued 2.4
million virtual
prepaid cards

Allows customers who do not own credit cards or

even online banking facilities, to immediately
start making purchases online or in-app by linking
to a prepaid wallet.
Researched  far bigger scope to implement digital
banking in B2B scenarios.

API Banking allows Client ERP/other

enterprise systems integrate with Yes
Bank’s APIs in an extremely secure
manner allowing for seamless BENEFIT: Customer refund timelines from 7-
communication and reconciliation of 8 days to an instant refunds ( 80% refunds
Cash Payments/settlements among processed within 30 min and close to 100%
others. within an hour) facility.

First bank in Asia to launch API Banking

 Revamping Website
Through 10 customer Personas creation
Exceeding the great deal of detailing on
 benchmarking over 50 website.
international BFSI sites and
platforms robust consumer
companies.
 Unified interface and experience being the
center of website, Every other app and
interface with same design language
Mapping of multiple customer unleashed in the website. 
journeys and then created
solutions for each of those
journeys (Use Cases)

Consumer- centric website

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Able to make the journey very easily on website. t o he or
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 Social media integration, a very strong social listening and connect

tool, helps respond to customer queries in record time

 47% increase in traffic from mobile devices & 27.60% increase in page views  

28% increase in unique visitors & 23% increase in website leads 

 50% increase in the time spent on the website, attuned to handling a

lot more traffic & download time is at industry best of 5 seconds
Some of the unique features of the new website include :
-Interactive features like Product Finder Tool, Product
Comparator tool, FD calculators & more 
-Customized user experience based on the last visit, searched
product, geography and time of visit
-Upgraded Search functionality for faster & accurate results and
thereby resulting in ease of navigation
-Integrated tools allowing the website to serve as an active
-Customer Acquisition Channel
-Clutter free design providing extremely easy navigation for the
user
Thank You