Role Of Electronic

Media In Pakistan
 What Is Media?

 Communication channels through which news

entertainment, education, data, or promotional
messages are disseminated is known as
media.
 What Is Media?
Media includes every broadcasting
and narrowcasting medium such as
 Newspaper
 Magazines
 Television
 Radio
 Billboards
 Direct mail
 Telephone
 Fax and
Internet
 Media is a very powerful change agent.
What we see in the television largely
influences our beliefs and in turn, this also
affects our behavior and also help to
change our life style.
 Types of Media

• Pr in t media

1
• disposable publications printed on paper

• Electronic media

2
• media that use electronics or electromechanical energy for
audience

• New age media

3
• electronic communication that involves the use of computer
technology
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E V OLU TION
E
OFMEDIA
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On November 26,
1964 the first official
television station PTV
transmission
broadcasts from
LAHORE
 • The government issued the Pakistan
Electronic Media (PEMRA) in March
In 2002.
Pervaiz
Musharaf
Era
 In Pervaiz Musharraf’s Era

 PEMRA is a Country Guide to

regulate the establishment of all
broadcast stations in the
country sepcially Indian
channals.
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P u r p ose O f
E
Media
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There are three purposes of
Media

Inform

Advertise

Entertain
Purpose of Media

 Inform:
 Public does receives a clearer picture of
what is happening in the world
 People wants to know the details whether

its an;
 Upcoming election
 City council action
 A war on the other side of the town
 A house that burns down across town
Purpose of
Media
 Entertainment:
 Sports and entertainment are huge aspects of the media
package
Purpose of Media

 Advertisement:
 Media has the convincing power

 They can convince you to buy;

1. Products & services
2. Ideologies (political advertisement)
M Negative
E I m p act O f
D M ed ia
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 Destructive Media; Religious Impression

• Media is nowadays going

against the Islamic
teachings.
Destructive Media; Exaggeration

• Exaggeration means describing of

something and making it more than it
really is

• Flashing news headlines with

elements of negative exaggeration

• Big deal made out of small issues

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Positive
E E ffects O f
D
M ed ia
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Role Of Media In Promoting The Democratic
Traditions

• At the time of elections media

openly and in a focused way
supported democracy
• News channels played an
important role in increasing
voter turnout e.g. GEO news,
ARY
 Coverage Of Natural Disaster

Earth Floo
Quake d
 Social
Media
Social media serve as a
communications platform by spreading
information about protest campaigns
and other social movements.
M

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