FUNDAMENTALS OF MANAGEMENT

GROUP PRESENTATION

Group Name: #1 in FOM

Date: 17th October 2019
Company: Christian Dior
 DIOR SUPPLIERS AND
COMPETITIVE ADVANTAGE

• Suppliers are an important force within the

task environment.

• Task environment consists of the forces of

suppliers, distributors, customers and
competitors (Jones et al. 2017).

• Competitive advantage is made up of four

building blocks: Quality, flexibility,
efficiency and customer responsiveness
(De Lemos et al. 2003).

• Dior was founded in 1946.

Revolutionizing fashion with the ‘New
Look’ (Vogue 2012).
 I N CR EA S I N G Q U A LI TY

• Good quality materials is a must for an

organization like Dior.

• TQM ensures that organizations

continuously improve their product and
service delivery (Kent 1989).

• Gemfields supplies gemstones to Dior

(Gemfields 2019).

• Top Models improve the perceived

quality of Dior products (Li, Li and
Kambele 2012).
 I N CRE A S I N G S P EE D , F L EX I BI L I T Y
A N D I N N O VAT I O N

• Accommodation of
Special orders (Jones et
al. 2017).

• Maison Lognon is one of

the main suppliers of
Dior (Vogue 2019).

• Maison Lognon brings

exclusivity and
innovation to the house
of Dior.
 INCREASING EFFICIENCY

• “It all begins with raw materials (Demachy as quoted

by La Maison Dior 2019).”

• The use of lesser resources to produce higher outputs

(Waddell 2013).

• Supplier of flowers – Carole Biancalana (Quito n.d.)

• Suppliers make perfume production efficient.

6 million flowers = 1kg of

absolute
C U S TO MER RE S PO N S I V E N E SS

• The empowerment of employees to

provide higher quality customer
service (Jones et al. 2017).

• Distance can be an issue for customers.

• Our head-seamstress can be sent

overseas immediately to service a
customer’s orders (Leclair 2017).

• However, service is dependent on

availability of airline carriers.
 REFERENCES

De Lemos, Teresa, Luis Almeida, Martin Betts, and David Eaton. 2003. "An Examination on the Sustainable
Competitive Advantage of Private Finance Initiative Projects." Construction
Innovation 3 (4) (12): 249-259.https://search-proquest- com.dbgw.lis.curtin.edu.au/docview/218323645?
accountid=10382.

Gemfields. 2019. “Rise of the Ruby.” Gemfields. https://gemfields.com/rise-of-the-ruby/.

Jones, Gareth, Jennifer George, Mary Barrett, and Beverley Honig. 2017. Contemporary Management,
4thedition, North Ryde, N.S.W: McGraw-Hill Australia.

Kent, Faught. 1989. “Total Quality Management Systems: construct definition and organisational-level
effects” pGD diss. University of Texas-Houston School of Public Health.

La Maison Dior. 2019. “Fragrance.” Christian Dior. https://www.dior.com/couture/en_hk/the-house-of-

dior/the-crafts/fragrance.
 REFERENCES

Leclair, Margot. 2017. “Dior and I: understanding the combination of creativity and economy in fashion
industry” Society and Business Review 12(3): 274-284. http://dx.doi.org/10.1108/SBR-11- 2016-0066.

Li, Guoxin, Guofeng Li, and Zephaniah Kambele. 2012. "Luxury Fashion Brand Consumers In China:
Perceived Value, Fashion Lifestyle, And Willingness To Pay". Journal Of Business Research 65 (10):
1516-1522. http://dx.doi.org/10.1016/j.jbusres.2011.10.019.

Quito, Anne. n.d. “LVMH: the top luxury company in the world is fighting to save the flowers that go into its
perfume”. Accessed September 24 2019. https://classic.qz.com/perfect-company- 2/1172275/the-top-
luxury-company-in-the-world-is-fighting-to-save-the-flowers-that-go-into- its-perfume/.

Vogue. (2012). Christian Dior. [online] Available at: https://www.vogue.co.uk/article/christian-dior [Accessed

27 Sep. 2019].
 REFERENCES

Vogue. (2019). The Story of Chanel's Métiers d'Art. [online] Available at:
https://www.vogue.fr/fashion/fashion-news/diaporama/chanel-mtiers-dart-derues-lemari- massaro-lesage-
goossens-maison-michel-guillet-montex-causse-barrie-knitwear-lognon/13982 [Accessed 23 Sep. 2019].

Waddell, Dianne, Gareth Jones and Jennifer George. 2014. Contemporary Management, 3rd edition, North
Ryde, N.S.W: McGraw-Hill Australia.