Institutional Clients Group | General Industrials & Financial Sponsors

Industry overview and acquisition rationale

Industry overview and strategic rationale

Prometheus is a leading mobile based game developer in Europe. Generating $33bn of revenue in Asia.

Industry overview Business model overview

• Mobile Gaming Industry, Almost 50% of the Global Games Market
• Gaming Expected to be Worth More than $174 billion by 2021 Prometheus

• By 2021 the expected total gaming to be worth $174.0 billion. Mobile

gaming to continue to grow, reaching $91.2 billion in 2021, with 43% of
the market smartphone gaming and a further 9% tablet Free to play Paid content
• Mobile games account for 33% of all app downloads, 74% of consumer
spend and 10% of all time spent in-app · Revenue from advertisements · Players pay to remove
• In 2019, Asia-Pacific accounted for 47% of the market, followed by played during the game advertisements
North America at 26%, Europe, Middle East and Africa at 23%, and · Players pay once off for · Players pay ongoing
finally, Latin America at 4%. In 2019, 48% of all consumer spending upgrades or to unlock certain subscription fee
came from the US and China.  features
• 51% of mobile phone users in the US also played games on their
devices

GAME REVENUE PUBLISHER

Strategic rationale and considerations
Honor of king $6,75,00,00,000 Tencent Games
· Acquisition of Prometheus will allow Atlas to enter in European market.
Clash of clans $6,400,000,000 Supercell · Diversification of Atlas’s business by entering into Mobile gaming
Industry.
Candy crush saga $5,410,000,000 · Utilising Prometheus customer base ,it’s Product as well as other assets
King · .Increase in financial capacity of both the firms.

Pokémon Go $4,700,000,000 Niantic

• Attractive Financial profits.