Top 10 Indian advertising campaigns

of 2011
 Cadbury’s ‘I love You’
Agency: Ogilvy India

•The bitter-sweet background score of all ads of this campaign have been
crucial to bring out the punch of the storyboard.
•The best ad of the campaign has been the one in which a wife asks the
husband about when was the last time he expressed his love for her. He
gives her a Dairy Milk and subtly conveys that he actually expresses his
love for her every day without saying it.
 Airtel’s ‘Har ek friend zaroori hota hai‘
Agency: Taproot India

The campaign tries to focus on how every friend is important in his or her
own small or big way for their specific abilities. This youth friendship
campaign aims to reinforce the unique importance of each relationship in
life.
 Vodafone Zoozoo superman 3G
Agency: Ogilvy India

•The lovely Zoozoo Ads can never fail to tickle your ribs at the right places, can
they? Back to launch Vodafone’s 3G services in India, a series of very likeable
ads were released.
•The Zoozoo turned superman and performed unearthly tasks to denote the
speed of Vodafone’s 3G internet. The campaign’s main aim was to tell audiences
that Vodafone’s 3G is smarter, better and faster.
 Tanishq ‘True Diamond’ campaign
Agency: Lowe Lintas

•Cashing in on the magic that Jaya and Amitabh Bachchan can potentially
weave over an audience in the range of 6 to 60 years, Tanishq’s ads
emphasize on the quality of the jewellery and diamonds they offer along with
exquisite designs.
•The best of this campaign is that the beautiful light hearted story about how
Big B gifts his wife a set of diamond bangles from Tanishq that she already
has.
 Idea’s ‘No idea….Get idea’ campaign
Agency: Lowe Worldwide
•Whether Abhishek Bachchan has managed to strike a chord with his audiences
through his films or not is a debatable question, but his ‘Get Idea’ campaign has surely
hit gold.
•The recall value of the entire string of TVCs for this campaign have been high – from
the lady waiting for her boyfriend in the restaurant, to a girl discussing her sms bill to
Junior B asking a lady of her plans on January 20.
•This campaign also won the ‘Best Brand Campaign’ at the World Communication
Awards 2011.
 Tata Docomo
Agency: DRAFT FCB + ULKA

•Tata Docomo’s melody has already become very hummable and popular
from the day it launched its service in India. This 2011 campaign remained
popular amongst audiences and drove home the point that is makes in the
tagline ‘No getting away.
•The network that always connects. Everywhere’. Whether it is an office
executive waking up from his noon reverie with the Docomo tune ringing on
his phone or the groom picking up his call during his wedding ceremony, the
short but sweet ads have been successful in generating a smirk on the face.
 Tata Sky ‘Poochne mein kya Jaata hai’ campaign
Agency: Ogilvy India

•In a series of TVC’s that Tata Sky released without its brand ambassador
Aamir Khan, the theme of the ads was to link an episode in which one
friend is always hesitant to ask questions and the other friend unabashedly
asks and benefits.
•Every ad links such an episode to the two friends asking for a Tata Sky
retail feature at the shop and getting it. And hence the tagline "Pooch dala,
toh life jhingalala".
 Volkswagen Jetta Flyboy campaign
Agency: DDB Mudra
•Apart from the large front page print campaign that was run for Jetta in the
Times of India in its four main editions, the TVC of the boy with wings also
remained popular throughout 2011.
•In the automobile category of the CNBC TV 18 Overdrive Awards 2012, this
commercial received the Storyboard Auto Commercial of the Year Award.
 TVS Wego Body Balance campaign
Agency: BBH India

•Released in February 2011, this ad portrayed Wego to be the first two wheeler
in India to have the unique Body Balance technology.
•The ad ran repeatedly during the IPL season this year and showed two young
couples outdoing each other using ‘body balance’ by doing acrobatics on their
Wego scooters.
•In the bike category of the CNBC TV 18 Overdrive Awards 2012, this
commercial received the Storyboard of the Year Award.
 Lay’s World Cup Flavours campaign
Agency: JWT Delhi

•This campaign was launched in with the aim of cashing in on the tremendous
audience of the ICC cricket World Cup 2011. Six new flavours of the chips were
introduced keeping in mind the top 6 international teams that were participating.
•The campaign also continued with the Dhoni and Saif Ali Khan ads. PepsiCo
aimed for 360 degree communication with this campaign being launched on
social and digital media simultaneously.