Tik-Tok: Duets

IDEA: Ideally we want the

most creative tik-tok entries to
win a Po10c Hamper.

TikTok has brought its duet function

in app. Allowing users to create
content off the back of their
favourite brands influencers and
friends.

Duet’s were previously available only

through third party programs, but
since they’ve been integrated into
TikTok as a whole they’ve opened up
a whole new avenue for users to
engage with content.
TikTok Duets basically allow users to
create content featuring an initial
video, with both videos appearing
side by side on screen in a square
format. This means that people can
effectively reply to video content with
their own videos – which then can be
shared publicly.

If your brand is looking to become viral on TikTok – one
of the best ways to do this is to try and shape a duet
challenge. Challenges as a whole are a massive part of
TikTok culture – but Duet Challenges are special in the
fact that they inherently demand user generated
content – which is really the strongest form of
engagement you can get on social today.
If you’re using influencers to advertise on TikTok,
Duet’s are a great way to massively increase your
maximum reach – you’re no longer capped by the
influencers following. Now people can experience your
content from any of the users taking part in a duet with
the influencer.
Do Duets get results?
Music Label The Other Songs were looking
to drive more streams and attention to the
upcoming single ‘Love Again’ by RuthAnne.
We used the duet feature to encourage
fans to interact with our influencer
content – all based around sharing their
insecurities.
Thanks to the duet feature, there were
871 user videos created from the
influencer videos. Which meant that
instead of just the 153,000 views from the
influencer content – we were able to drive
901,000 views to #PromoteLove.
Using TikTok to create a community with
the duet feature meant that we were
much more easily able to reach more
people – and managed to get the song
trending on the platform song charts on
TikTok.
Tik-Tok: Dancers
IDEA: Ideally we want the most creative
tik-tok dancers to win a Po10c Hamper.

TikTok seems tailor-made for dancers. The

app's short-form video format makes it
easy to show off your best moves to a song
that's gone viral. And an algorithm that
favors unknown users means up-and-
coming dancers have a better chance of
reaching a large audience than they might
on Instagram or YouTube