Oracle Demantra’s Solution

Solution Components

Shankar Saikia
Sales Consultant

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Topics

• Solution Overview
• How does it help my business ?
• Components
• What does each do?

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Demantra’s End-to-End Solution

Plan for Demand Understand Demand

Real-Time Sales and Operations Planning

Demand Trade Promotion

Management Management

Business Process Platform

Shape Demand Respond to Demand

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Demand Management
• Statistical forecasting
• Causal factors
• New product introduction
• Reporting & analysis
• Collaboration Platform - alerts &
exceptions
• Unlimited Hierarchies,
Dimensions, Levels and Attributes
• Mixed/Multiple Demand Signals

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Measure Performance
Forecast Accuracy

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra DM
Real-Time Sales and Operations Planning

 Offline Capabilities
 Oracle Demantra
anywhere – pure html
view
 Fpos/Fsum – Supply
Chain functions in Series
 Bayesian Collaboration*
 Dynamic Open Link to
Excel and other BI tools
 Consensus Planning
 CPFR®

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
 Collaborative Portal

Integrated,
Configurable KPI’s

Advanced
Worksheet tools

Real-time Alerts,
Exceptions &
Workflow
messages

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Advanced Forecasting and Demand Modeling
Advanced Statistical Engine Capability
and Reporting
• Computation and Display of
Individual causal contribution
• Impact Analysis of events
• Cross-correlative Analysis
• Attribute based forecasting
• Promotion/Sales Calendarization
• Nodal Tuning
• Unlimited Causals
• NPI - Shape modeling and alignment
• Additional and improved forecasting
models
• Advanced reporting (Gantt charts for
Deals, Trade, Promo, Price breaks
etc.)

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
 Bayesian-Markov Modeling
vs. Best Fit Approaches
Mean Absolute Percentage Error

SKU
Source: Demantra CPG customer

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Predictive Trade Planning

 Create/Copy and Plan

promotions
 Compute and display
decomposition of lifts, halo
and cannibalization effects
 Analyze &display promotion
effectiveness
 Statistically calculate
baseline forecast
 Do scenario evaluation
against profitability, quota,
and allocated budget

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Trade Promotion Optimization

 Suggest optimum
promotions to maximize ROI,
Volumes or Revenue based
on constraints and goals

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Deductions and Settlements Management

 Reconcile deductions and

payments with proof of
performance from your customer
(retailer) per promotion terms
 Administrate reconciliation of
settlements

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Solution Comparisons
No

Demantra + Oracle
Weak
Partial
Yes

Manugistics
Oracle DP
Product Features

SAP

i2
Demand management
Statistical forecasting
Multi-dimensional analysis and reporting
Consensus forecasting
High volume forecasting
Demand shaping (NPI, phase-outs, adjustments etc.)
Trade promotion planning and optimization
Promotion modeling to estimate volume lifts
Scenario analysis to evaluate promotional impact
Optimal promotional spend
Sales and operations planning
Alerts, workflows, and KPIs based automation
Revenue and margin analysis
Demand and supply matching

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
 Vtech

VTech is a global provider of corded and cordless, telephones,

electronic
learning products and contract manufacturing services
 Challenge
– Improve service levels and on-shelf availability with big box retailers in order to
increase revenues, while keeping inventory levels and minimizing logistics
costs
 Strategy
– Implement a consumer driven planning process with retailers to reach a one-
number plan using POS data and retailer merchandising schedules
 Solution
– Real-time Sales & Operations planning
 Results
– Rapid time-to-benefit with implementation in 90 days
– Increased order fill rate from 55% to over 95%
– Increased inventory turns from 3x to 6x per year
– Reduced retail compliance fines by 85%
– Reduced logistics costs by 65%
– Reduced price protection claims by 40%

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
 Demantra’s Customers

Consumer Packaged Goods Medical Devices Consumer Durables

Quick Serve Restaurants Media & Entertainment

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Summary

 6 components in solution
 Demand/Sales Forecasting
 Trade Promotions Management

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”