Introduction to Business Policies & Strategy

• Increase in complexity
• Competitive Environment
• Internal and External
• Future Direction
 Meaning
• It is an art and science of planning and marshalling
resources for their most efficient and effective use in a
changing environment.

• The term ‘strategic management’ is used to denote a

branch of management that is concerned with the
development of strategic vision, setting out objectives,
formulating and implementing strategies and introducing
corrective measures for the deviations (if any) to reach the
organization’s strategic intent.

• In short, it may be called as the ‘game plan of

management’.
 - SHARATH KUMAR HARADY
Assistant Professor, Dept. of Business Administration
Indian Academy Degree College
 Chapter 1 Introduction to Strategic Management

• Introduction - Meaning and Definition – Need – Process of

Strategic Management – Strategic Decision Making – Business
Ethics – Strategic Management.