Presentation on Departmental

Store

Submitted by- Submitted to-

Udhay Vir Singh Mrs. Reenu Batish
Deepanshu Garg
Acknowledgement

Lack of words stand in my way to express

myself sub-charged with great pleasure and
deepest sense of gratitude to Mrs. Reenu
Batish for the great immeasurable contribution
of encouragement, patience and
understanding through out this study period.
I also acknowledge my deepest appreciation
to my advisor, my teacher for the completion
of this project work in the partial fulfillment of
X1 commerce 2013-2014.
What
What are
are Departmental
Departmental
Stores?
Stores?
A department store is a retail
establishment which specializes in
satisfying a wide range of the
consumer’s personal and residential
durable goods product needs, and at
same time offering the consumer a
choice multiple merchandise lines, at
variable price points, in different
product categories.
What does it deal in?

 Department stores usually sell products

including apparel, furniture, home appliance,
electronics, and additionally select other lines
of products such as paint, hardware,
cosmetics, photographic equipment,
jewellery, toys, and sporting goods.
 Easyday is an Indian retail brand
that runs chains of consumer retail
department stores. The brand is
wholly owned by Bharti Enterprises
Limited and is operated by its
subsidiary,Bharti Retail
Limited, which is headquartered
in New Delhi. 
 Easyday presently has 220 stores across 13
states. The real estate, design and
construction services to Easyday are
provided by Cedar Support Services, an
Indian retail company majority-owned by
Bharti Enterprises, which also provides
similar services to Bharti Walmart Private
Limited.
 First Store

On April 16, 2008, Bharti Retail made their

first official entry in the retail business with
the inauguration of three Easyday stores
in Ludhiana, Punjab, which is the
hometown of Sunil Bharti Mittal, the
chairman of Bharti Enterprises.
Expansion

 The company made plans to expand zone-wise,

starting with the northern part of India. By
November 2008, the company had 12 stores
operational and in the next month, Easyday
opened its first medium sized retail store, labelled
Easyday Market, in Ludhiana, Punjab.
 In May 2009, Easyday opened its first store in
Delhi NCR. Easyday had its retail operations
running in 70 stores by May 2010 in the states of
Punjab, Haryana, Uttar Pradesh, Rajasthan,
among others.
Presence
 Easyday currently operates in 13 states -
Jammu and Kashmir, Himachal Pradesh,
Punjab, Haryana, Delhi, Uttarakhand, Uttar
Pradesh, Rajasthan, Madhya Pradesh,
Chhattisgarh, Maharashtra, Karnataka and
Andhra Pradesh in over 110 towns and cities.
The number of stores functional is 228 across
three different formats catering to about 76,000
customers everyday. Easyday has aggressive
plans for expansion and is aiming to have 332
stores by December 2013 and later 638 stores
by December 2018.
Merchandise
 Easyday sells items and products of various brands
keeping in mind the requirements of the local and
regional needs. A typical Easyday store sells groceries
including fresh produce inclusive of fruits, vegetables &
milk; cereals, meat, poultry, dairy and baked products,
canned goods, soups, grains, snacks, cookies, chips,
condiments, beverages, sauces, spices, and candy;
beauty products like toiletries, fragrances, makeup,
shaving and skincare items; health care items; apparel,
hosiery, shoes & accessories; books and stationary;
toys; gifts; kitchen ware; home improvement products
including tools, lighting, & electronic accessories; and
items related to religion.
 Facility
• Easyday has also partnered
with Moneygram International that
provides customers the facility of
money transfer at their stores.
This facility was initially launched
at 121 stores in May 2011
Private Labels
 Though Easyday sells merchandise
manufactured by several different companies,
it also strategically sells Bharti Walmart's own
private brands. Bharti Walmart said in an
interview, "Customers have begun to like
private labels due to better quality, high food
safety standards, international look and feel
of products, customized packaging created
after customer feedback and the credibility of
the retailer."
Bharti Walmart's private brands
• Great Value
• Easy Choice
• Mainstays
• Equate
• George
• Astiva
• Simply Basic
• Home Trends
• Kid Connection
• Faded Glory
• Athletic Works
Great Value
 The brand Great Value is Walmart's international
brand, and it locally sells a range of everyday-use
products like flour, staples, cereals, spices, tea, cold
beverages, sodas, jams, ketchups, dry fruits, corn
flakes, Indian snacks, dish-wash bars, detergents,
toilet cleaners, and floor & glass cleaners. These
products are typically sold at a lower price because of
minimal marketing and advertising expense. As a
house or generic brand, the Great Value line does not
consist of goods produced by Bharti Walmart, but is a
labeling system for items manufactured and packaged
by a number of agricultural and food corporations.
 Mainstays
It is Walmart's another international brand
for basic home essentials, catering to
kitchen & bathroom accessories, bed
linen, cushion covers, towels, plastics,
lighting solutions, and stationary
Kid Connection
 It is a specialized brand dealing with toys,
children's clothing and other items for
children.
Easy Choice
 The brand Easy Choice operates on the
same lines as Great Value, also catering
to the FMCG range, sourcing products
from Bharti Walmart, but the items are
usually a further little cheaper as
compared to Great Value products.
Equate
 This global Walmart brand sells
personal care products, including
cosmetics, deodorants, bar & liquid
soaps, oral & dental care range, nail-
cutters, and baby care products.
George
• George is a western apparel brand
that began as British supermarket
chain, Asda Stores Limited's, private
clothing range, and later moved to
Walmart's US and Canadian stores
Home Trends
 Thisbrand caters to home
furnishings & decor,kitchen tools,
crockery, cookware, table ware
and glassware
Bibliography
 www.google.com
 www.wikipedia.com
 Bharti Retail.in