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  • Abracelet: The Future in Your Hand

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    Joseph Beltran
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    This document describes a new product called the ABRACELET, which is a cell phone projected onto the wearer's forearm via a bracelet. For $400, the ABRACELET includes a 14 megapixel camera and allows users to perform special moves with their hands to trigger different actions on the projected screen. The marketing strategy for the ABRACELET is market skimming by targeting early adopters willing to pay a premium price.

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    Bussines_Actividad 2

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    This document describes a new product called the ABRACELET, which is a cell phone projected onto the wearer's forearm via a bracelet. For $400, the ABRACELET includes a 14 megapixel camera and allows users to perform special moves with their hands to trigger different actions on the projected screen. The marketing strategy for the ABRACELET is market skimming by targeting early adopters willing to pay a premium price.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views2 pages

    Abracelet: The Future in Your Hand

    Uploaded by

    Joseph Beltran
    This document describes a new product called the ABRACELET, which is a cell phone projected onto the wearer's forearm via a bracelet. For $400, the ABRACELET includes a 14 megapixel camera and allows users to perform special moves with their hands to trigger different actions on the projected screen. The marketing strategy for the ABRACELET is market skimming by targeting early adopters willing to pay a premium price.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    ABRACELET

    the future in your hand


    Just for 400 US

    You are buying Market skimming


    ■ It is a cell phone that is projected on
    your forearm by means of a bracelet
    ■ Includes 14 mgpx camera
    ■ special moves to do different actions

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