What could be the main reasons for Tata Motors to

enter the global ultra-low-cost car market?

Presented by
Ashmita lamsal
Ayush baral
Poshnath aryal
sangeeta poudel
Sujan khatri
 What Ultra Low Cost Car means?

• Ultra low cost car segments cost between

$2,500 to $5000 or less tham $5000
• It has basic components and need
required by the car
• Targeted to lower and middle class
whose range between $2000 to $5000
• As we all know India and most of the
developing economies are thickly
populated with lower and middle class
people those with average income can
afford car of affordable prices
• So Ultra Low Cost Cars hold that feature
So after becoming

TATA NANO decided to enter

global ultra low cost market car
Reasons are:

• Lower medium and low incomes population is more where it can win in volume
as well as sales.
• This enable Tata Motors to generate more incomes without effected by the GDP
as well as inflation of a country.
• Affordable price takeover the demand of motorcycle market (including more
safety option than motorcycle)
• social mobility is yet another reason for Tata Nano to enter global ultra low cost
market(Depends on an individuals or families income status, which might seek for
a better transport as well as in affordable range.