Principles of Consistency

•People stick to commitments made publicly.

Application: Make others

commitments active, public, and
voluntary.
If you sign a contract then being
consistent you will demonstrate all
the work to fulfill the requirement of
that contract.
1
Principles of Authority

•People defer to experts.

Application: Don’t assume your

expertise is self-evident.
At work-place, establish your
expertise before doing business with
new colleagues or partners.

2
Principles of Scarcity
•People want more of what is less
available.
Application: Use exclusive information to
persuade
Being a sales representative, highlight
unique and exclusive information about
products, and in result customers will
respond it positively.

3
Putting Them
All Together