Small Business Start-

Up:
Getting Started
Presented by,

Dr. Cecep Hidayat,

M.Si
March, 2020
Getting
Started
 The entrepreneur is person wh o gets out of the shower
a n d acts on those ideas
 However, you will increase your c h a n c e s of success if
yu
ask some tough question before acting:

- What is my reason for starting business?

- What type of business c a n I start?
- What skills, interest, a n d personal qualities will I b e a b l e to
bring to the business?
- What are my strengths a n d weakness as business owner?
Examining Your Personal
Objectives
There seem to b e to school of
thought regarding business
ownership

 Choose a business with great

profit potential
 Chose a business that you love
 Exploring Business
Ideas
 Idea for new business c o m e from many sources
 You may wish to explore a n i d e a that is new to you
(take classes, apprentice, or work in area dealing
with your new field of interest)
 You c a n d eve lop business based on equipment
you already h a v e a n d technology that you
understand
 Many new business are started by individuals who
utilize existing skills from salaries jobs
 Identifying skills, Interests,
and Personal Qualities
 A careful evaluation of your skills, interest, and
personal qualities c a n help you determine
the business you are best suited for
 Skills are your abilities to use your knowledge
a n d training proficiently
 Interest are those things you enjoy doing
a n d that bring you pleasure
 Evaluating Your Strengths
and Weakness
 You don’t h a v e to b e a n expert to start business,
but you must h a v e a realistic understanding of your
strengths a n d weakness
 No business owner know everything
 If you identify a n area in which you will n e e d
hep
l , remember, expertise c a n b e acquired
 You c a n compensate for weakness by taking classes,
hiring staff, or using consultants
 When you have decided on a business,
answer the following questions:
 Do you h a v e the skills n e e d e d to run this business
 Do you know help you will n e e d a n d where you will find that help
 Do you h a v e the time required to learn what you n e e d to know?
 C a n you afford the m o ney n e e d e d to hire staff or p a y consultants
 Are you genuinely interested in this particular business
 Are you committed to the business’ success?
 Are you willing to d e v o t e the time n e e d e d to d e v e l o p a successful
business
 Does the business fill a n unmet n e e d ?
 Is there a sufficient consumer d e m a n d to support your business?
 C a n you effectively c o m p e t e in the
marketplace?
 Will you b e a ble to understand your business financial statements ?
 Are you developing a business plan that c a n throughout the life of
your
Reference
s
 Pinson, L. & Jinnett J. 2006. Steps to Small Business Start-
Up ; Everything You N e e d to Know to Turn Your I d e a Into a
Successful Business, Sixth Edition, Kaplan Publishing
Thank
You !!!