GROUP NO- 4

SANJEEV SAHU
SUBHADEEP CHAKRABORTY
AISHWARYA AHER
SHRUTI SINGHAL
SHRUTI TIWARI
PRANIT DUGAR
GAURAV JAISWAL
 •SAME SIDE AND CROSS SIDE EFFECTS
AGENDA •IS NETFLIX A WINNER TAKE ALL BUSINESS?
•THREATS FACED BY NETFLIX
•RESPONSIVE OF THE WEBSITE
•TRANSISTION TO APPLICATION
 SAME SIDE AND CROSS- SIDE EFFECTS

+ve
-ve ~0
SUBSIDY REVENUE
CONTENT CREATORS CONSUMERS

+ve
 • Has strong cross side effects
Is Netflix a • Has high multi- homing costs
winner take • The extent of differentiation is also medium to high
all business?
Hence, Netflix is not a winner take all business
THREATS FACED
BY NETFLIX
• Other content production companies
looking to launch their own streaming
platforms. Eg: Walt Disney’s Disney+
• Streaming rights for flagship shows like the
Friends, the Office are being taken back by
the production companies and being added
to their own streaming platforms
• Netflix lacks in flagship shows compared to
other production companies. So, users may
change streaming service where they find
more flagship shows.
RESPONSIVENESS
OF THE WEBSITE
• The website is very responsive as it does not show any lag
• The mobile website is also similar as the main website
• The Netflix website directly shows the content on the first
page and all the content can be accessed from a single page
• The user interface is very good as it involves more tapping
and swiping rather than typing
• The user experience is very advanced as it uses AI and ML to
provide personalized suggestions based on the consumption
behavior
TRANSISTION TO
APPLICATION
ENVIRONMENT
• The decision was right as the mobile app
environment was more stable and UX was
smoother than website’s
• Increases the homing costs
• Notification alerts about new shows and
recommendations
• Application offers offline viewing and
downloads
• Also provides smart downloads where the
next episode starts downloading while
watching current episode
THANK YOU