GO TO MARKET STRATEGY

 We can give senior citizens have responsibilities and roles so that they feel honoured and join
our company.
 Provide them facilities at workplace for their convenience.
 Allow them to work on flexible hours.
 Give them managerial positions or equivalent to it and make junior staff under them. This way
they can use their experience for the benefit of the company and young staff can gain
something from them.
 Provide them with some compensations/benefits and other allowances to attract them.
 To attract and retain them, one should make the workplace environment friendly and
welcoming and there should not be age based biased attitude in anyone.

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EVALUATION PROCESS
 We can evaluate the candidates on the following basis:
 The qualifications of the candidate.
 The experience of the candidate.
 Area of their expertise.
 Can check their knowledge and skills and evaluate if that is what we require for the work or
project.
 Health conditions of the candidate. Since they are senior citizens, we must see if they are fit to
work or not.
 Also to analyse the needs and requirements of the desired position.

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DESIGNING OF EMPLOYEE
EXPERIENCE

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1. Utilize Employee Journey Mapping
2. Improve Internal Communication
3. Design a great onboarding experience
4. Implement stay interviews
5. Invest in employee wellness
6. Use employee benefit surveys
7. Act on employee feedback
8. Offer career development programs
9. Share customer feedback with your employees
10. Provide manager training

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REVENUE MODEL

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OPERATIONS STRATEGY

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FINANCIAL MODEL
 Same as revenue model

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