WELLCOME TO MY PRESENTATION

Project Name
Introduction

Presented by ID
 Md. Enayet Hossain Anik 13102002
Bata Background
 Bata : a leading footwear industry
 Founded in 1894 by Czech businessman Tomas Bata.
 It started its operation in 1962
 Franchisee
Bata Operation
 Bata has operation in more than 70 countries around
the world.
 It is managed by 4 regional continents.
 Serves 1million customer per day.
 Operates 5000 retail outlets.
 27 production facilities across 20 countries.
 Organization structure of Bata:
 Functional structure: type of organization design in
which activities of a similar nature are grouped together.

 Level of position:
 Shareholder
 Top management
 Middle management
 Supervisor
 Staffs
 Organization Chart
Managing
Director

Marketing Manufacturin
department HR
g dept department

Product Cost &

Merchandise Efficiency A/Cs
development
department department department
department
BATA Employee and Labour:
 There are 3 types of workers in BATA:
 -Permanent workers-paid monthly basis.
 -Temporary workers-weekly basis.
 -Casual workers-daily basis.

 Worker recruiting process:

 -References.
-Job experience.
Labour motivation:
 -Rewarding policies:
 Employee of the year award.
 Workers of the month.
 Employee training programme.
BATA Production:
The Manufacturing Department decides the amount
to be produced, the process of production
.Allocates the amount to be produced per hour.

 Sources of production:
 -Own
 -Satellite
 -Outsourcing
 -Import.
 BATA distribution process:
Tongi
factory (CDC)
Raw Central
Material Distribution Own Stores
Dhamrai Center
Factory
Dealer and
Wholesaler

Depot
BATA FINANCING
•Comprehensive Income Statement & Financial
Statement Position
2011 2012
Gross profit 893,608,742
791,257,195
Profit for the year 274,230,453
230,529,857

2011 2012
Assets 3,546,726,569
4,032,248,592
Equity 1,561,074,906 1,561,074,906

Liability 1,985,651,663 2,134,634,457

Marketing Of BATA
MARKETING OBJECTIVE
 To achieve the level where its each category is in a position of 100%
estimated business
 Building innovative ideas
 Maintain reasonable & attractive price
 Providing better quality & designs to customers
 Maintaining competitive strategy
TARGET MARKET
 Bata targets only the upper and middle classes but not the lower classes.
 Diversity of the products and process have gained the name for
company’s brand among children,men &women
Marketing Strategy
PRODUCT STRATEGY
 BATA’s product includes Hush
puppies,Patapata,Marieclaire,Sandak,Power,Bfirst,Bata
Comfit,Bata Industrials,Weinbrenner,Bubblegummer.
 Constant innovation in design product development.
 Superior customer service
DISTRIBUTION STRATEGY
 Availability at every door step to increase sales.
 Increasing no. of outlets
Marketing Strategy
PROMOTIONAL STRATEGY
 Promotion during religious festivals,different seasons & other
events as well.
 City stores having a magnetic look for customers
 Limited advertisements

 Windows marketing i.e decorating interior and exterior of the

outlets
PRICING STRATEGY
 Strategically maintained price.
 Suitable pricing for upper class & middle class.
 Price stability increases brand loyality
SWOT Analysis
BATA Overall
 Insurance of excellent user experience to the products.

 The advancement in technical sector including

Research & Development .
 Securing hygiene perceptive
 Excellent product performance in whole.
DO YOU HAVE ANY QUESTION?