About district

 Dohad is a district on the bank of the dudhimati river.

 Population of 2,127,086(2011 census)
 State Gujarat
 Total area -3642 km
 Language – hindi ,english , gujarati
 Half of the population is rural and 74.3% of population in scheduled tribe.
TYPE OF PRODUCT/SERVICE

• Online delivery of home-made food made by the locals who are

looking for extra income or main source of income.
• In this locals of dohad district link themselves to us online and made
food according to the demand of that particular area and provide
food to those ordered online food by their own .
• Also provide milk products and milk to various dairies and small
hotels and dhaba’s online by us through our farm.
COMPANY GROWTH

• Growth of the company depends on the low price and quantity of the
food.
• Many restaurants are there who are delivering 24*7 home delivery
food . so people of that area are quite familiar with online availability
of the food.
• Data is showing there is significant growth of 25% in online home
delivery of food from 2015-19 so by taking this in consideration if we
take worst case scenario of 15% y-o-y growth in business and lets
take best equal to data available of 25% growth on y-o-y basis.
Marketing plan

• target customers.
• Those people who are working in small factories specially those who
are working as a labour and related to field work .
• Unmarried Migrant workers who are shifted to dohad for work and
dependent on stall food for their deit .
• Those who carry their lunch box wont get fresh food .
• Specially people who are working in manufacturing unit
• Small hotel owners like dhaba who need milk on daily basis.
• 
Financial plan
• For the fist 50 months average profit of the business is around 15500.
• While the revenue of the company is around 123000.
• Cost of goods is around 108000.
• p-o-p growth percentage   21% 23% 24% 25% 26% 27% 28% 28% 29%