ECRU, THE CLUB ALTERNATED BETWEEN YELLOW AND WHITE AWAY KITS UNTIL THE

2008–09 SEASON, WHEN IT RE-INTRODUCED THE GREY KIT. A THIRD KIT IS DESIGNED
FOR EUROPEAN AWAY MATCHES, THOUGH IT IS ALSO WORN IN DOMESTIC AWAY
MATCHES ON OCCASIONS WHEN THE CURRENT AWAY KIT CLASHES WITH A TEAM'S
HOME KIT. BETWEEN 2012 AND 2015, THE KITS WERE DESIGNED BY WARRIOR SPORTS,
WHO BECAME THE CLUB'S KIT PROVIDERS AT THE START OF THE 2012–13 SEASON.
 IN FEBRUARY 2015, WARRIOR'S PARENT COMPANY NEW BALANCE ANNOUNCED IT WOULD BE ENTERING THE GLOBAL FOOTBALL MARKET, WITH TEAMS SPONSORED BY WARR
IOR NOW BEING OUTFITTED BY NEW BALANCE. THE ONLY OTHER BRANDED SHIRTS WORN BY THE CLUB WERE MADE BY UMBRO UNTIL 1985, WHEN THEY WERE REPLACED BY 
ADIDAS, WHO PRODUCED THE KITS UNTIL 1996 WHEN REEBOK TOOK OVER. THEY PRODUCED THE KITS FOR 10 YEARS BEFORE ADIDAS MADE THE KITS FROM 2006 TO 2012. NIK
E WILL BECOME THE CLUB'S OFFICIAL KIT SUPPLIER FROM THE 2020–21 SEASON.A VERSION OF LIVERPOOL'S CREST AS DEPICTED ON THE
SHANKLY
GATESLIVERPOOL WAS THE FIRST ENGLISH PROFESSIONAL CLUB TO HAVE A SPONSOR'S LOGO ON ITS SHIRTS, AFTER AGREEING A DEAL WITH HITACHI IN 1979. SINCE THEN TH
E CLUB HAS BEEN SPONSORED BY CROWN PAINTS, CANDY, CARLSBERG AND STANDARD CHARTERED. THE CONTRACT WITH CARLSBERG, WHICH WAS SIGNED IN 1992, WAS THE
LONGEST-LASTING AGREEMENT IN ENGLISH TOP-FLIGHT FOOTBALL. THE ASSOCIATION WITH CARLSBERG ENDED AT THE START OF THE 2010–11 SEASON, WHEN STANDARD CH
ARTERED BANK BECAME THE CLUB'S SPONSOR.THE LIVERPOOL BADGE IS BASED ON THE CITY'S LIVER BIRD, WHICH IN THE PAST HAD BEEN PLACED INSIDE A SHIELD. IN 1992,
TO COMMEMORATE THE CENTENNIAL OF THE CLUB, A NEW BADGE WAS COMMISSIONED, INCLUDING A REPRESENTATION OF THE 
SHANKLY
GATES. THE NEXT YEAR TWIN FLAMES WERE ADDED AT EITHER SIDE, SYMBOLIC OF THE HILLSBOROUGH MEMORIAL OUTSIDE ANFIELD, WHERE AN ETERNAL FLAME BURNS I
N MEMORY OF THOSE WHO DIED IN THE HILLSBOROUGH DISASTER.IN 2012, WARRIOR SPORTS' FIRST LIVERPOOL KIT REMOVED THE SHIELD AND GATES, RETURNING THE BADG
E TO WHAT HAD ADORNED LIVERPOOL SHIRTS IN THE 1970S; THE FLAMES WERE MOVED TO THE BACK COLLAR OF THE SHIRT, SURROUNDING THE NUMBER 96 FOR THE NUMBE
R WHO DIED AT HILLSBOROUGH.