Presented To: Sir Sohail Islam

Presented by
• Nawaiz Saeed
(09210004)
• Badar zaheer
(09210002)
• Husnain Haider
(09210028)
• Rana Kashif
(09210008)
MARKETING
MANAGEMENT

COMPANY NAME:
BAYERSHE MOTOREN WERKE
AG (BMW)
INTRODUCTION
• BMW was officially founded as a public company in
1922
• BMW stands for Bayerische Motoren Werke.
• BMW owes its actual founding by three men: Josef Popp,
Max Friz, and Camillo Castiglioni.
• Two of these pioneering men, Karl Rapp and Gustav Otto
, are credited by BMW as the "founding fathers".
HISTORY
Beginning with aircraft engines, BMW AG produced a
variety of products in its early years, eventually
shifting to motorcycle production in 1923 and
automobiles in 1929.
The circular blue and white BMW logo, not altered
throughout the company's history
many surviving machine tools were confiscated by the
victorious Allies.
the pioneering BMW 003 axial-flow turbojet
BMW's factories were damaged badly in the war
Significant aircraft powerplants of pre-WWII and
WWII included the BMW 132 and BMW 801 air-
cooled radial engines
CULTURE
• The term "beemer" started as an acronym for the
abbreviation "BMW," adapted from the early-
20th century British pronunciation of BSA (as
"beeser" or "beezer"), whose motorcycles were
often racing BMWs. Over time, the term became
closely associated with BMW motorcycles
PRODUCTION
• BMW produced the BMW R75 motorcycle with a sidecar
attached.
• Their first notable motorcycle, after the failed Helios and
Flink was the "R32" in 1923.
• BMW started building motorcycle engines and then
motorcycles after WWI.
• In 2004, BMW introduced the new K1200S Sports Bike
which marked a departure for BMW.
 MOTORCYCLE CLUBS

• BMW motorcycles have invoked the interest in

clubs, or groups of people who share the same
passion for their Bavarian bikes. The two largest
BMW motorcycle clubs in the world are
headquartered in the United States. They are the
BMW Riders Association and the
BMW Motorcycle Owners of America.
 AUTOMOBILES

• The current BMW model lineup is split into what

is referred to as "Series", traditionally identified
by a single digit - e.g. the 3 Series.
 1 SERIES

• The 1 Series was launched globally in Fall 2004

and shares many structural chassis and electonic
elements with the 3-series. The model was
started to replace the aborted Rover R30
hatchback following the sale of Rover and Land-
Rover, the car will be available in North America
for the 2008 production year
 3 SERIES

• The BMW 3 Series is a

compact executive car
manufactured since MY
1975. The E90 is the
5th generation 3 series.
6 SERIES

• The 6 Series is BMW's

grand touring luxury
sport coupé. Currently
available as the 650i in
coupé and coupé
convertible, the 6 series
returned in 2004, after
a 15 year absence from
BMW's model lineup.
7 SERIES

• BMW's full-size
flagship executive
sedan. Typically, BMW
introduces much of
their innovations first
in the vaunted 7 series.
Hydrogen powered
production vehicle,
have all debuted in the
7 series
 X3

• BMW's second SUV debuted in 2004 (called

SAV or Sports Activity Vehicle by BMW) and is
based on the E46 3 Series layout, but the exterior
is quite different.
 X5
• The BMW X5 (E53) is a
mid-size luxury SUV
(SAV) sold by BMW
since 2000. It features
all-wheel drive and a
line of straight-6 and
V8 engines. For non-US
models there is a 3.0 L
diesel engine.
 X6

• A crossover coupe SUV

released by BMW in
December 2007. The
vehicle is currently
beginning to export to
many countries around
the world, with orders
being taken currently
from the UK.
 M6

• The M6 is the M division's version of the E63.

The M6 shares its drivetrain with the M5. The
V10 produces 500 horsepower (370 kW). This
new engine is mated to a seven-speed SMG
transmission.
 Z4 M
• BMW’s two-seater is powered by the same prize-
winning 3.2-litre straight-six M engine also
featured in the BMW M3(E46) and the BMW Z4
Roadster.
 PROTOTYPES

A prototype designed as a "Ferrari killer".

It was never put into production because
of the lack of a market for such a car.
CLASSIC MODELS
MOTOR SPORTS

• BMW has been engaged

in motorsport activities
since the dawn of the
first BMW motorcycle.
BMW has competed
and won many of the
most coveted and
prestigious races and
motoring events.
TOURING CAR
• BMW has a long and very successful history in
this category, touring car racing.
• European Touring Car Championship (ETCC) -
Since 1968, BMW won 24 drivers'
championships along with several
manufacturers' and teams' titles.
FORMULA CAR
 Formula One - BMW has won 19 grands prix as
an engine builder and has not won as a
team/constructor up to 2007.
CLUBS
• The BMW Car Club of America is an
organization of BMW enthusiasts with chapters
throughout the United States. The club runs a
myriad of events, generally open to the public, to
enjoy BMW vehicles in all their forms....
RELATED COMPANIES
• Related companies
• Automobilwerk
• Isetta
• Glas
• Rolls-Royce Motor Cars Limited