RetailDemocracy

Governance, Management
& Society
Role of Media in
Democracy of
Pakistan
• Media is vital element in
building state.
• It provides voice to unheard
in modern times.
• Media is significant for
democracy.
• Independent, free and
responsible media is
essential for free
democratic society
(Camara, 2008).
 RetailDemocracy
Governance, Management
& Society
Role of Media in
Democracy of
Pakistan
• Media has faced multiple
phases in Pakistan.
• Media has experienced
growth in Pakistan in
2000s.
• It has liberalized under the
military rule of General
Pervaiz Musharraf.
• Media as an institution is in
its infant stage.
 RetailDemocracy
Governance, Management
& Society
Role of Media in
Democracy of
Pakistan
• It has become one of the
influential institutions of
Pakistan.
• Media has played multiple
roles since its liberalization
in Pakistan.
• Most significant role is to
educate masses regarding
the social, political and
economic issues of country.
 RetailDemocracy
Governance, Management
& Society
Role of Media in
Democracy of
Pakistan
• Media has also contributed
in strengthening democracy
in Pakistan.
• Different media roles in
democracy of Pakistan are
as;
- Agenda Setter
- Civic Forum
- Source of
Information
- Watchdog
 RetailDemocracy
Governance, Management
& Society
Media as Agenda
Setter in Pakistan
• Media creates and develops
public opinions.
• It also plays its role as an
opinion maker in Pakistan.
• It has created awareness
among the people of
Pakistan.
• It has educated citizens of
the country on multiple
issues and problems.
 RetailDemocracy
Governance, Management
& Society
Media as Agenda
Setter in Pakistan
• Researchers and experts
have of the opinion that
Pakistani media is
immature in agenda setting.
• The focus of media is on
political dimensions.
• Governance issues are not
highlighted enough in
Pakistani media.
• Human development is also
not priority of Pakistani
media.
 RetailDemocracy
Governance, Management
& Society
Media as Civic Forum
in Pakistan
• Media in Pakistan has
played effective role as
civic forum.
• It has enhanced
participation of people of
Pakistan in different
matters.
• Media has also promoted
pluralism in Pakistan.
• Media has provided
platform to different
segments of society.
 RetailDemocracy
Governance, Management
& Society
Media as Civic Forum
in Pakistan
• Media has opened debates
on social, political and
economic issues of
Pakistan.
• The opinion of general
public is included in
debates and discussions.
• Diverse sections of
Pakistani society can
participate on multiple
issues of the country.
 RetailDemocracy
Governance, Management
& Society
Media as source of
Information in
Pakistan
• Media has played effective
role as an informer in
Pakistan.
• It is most prominent role of
Pakistani media.
• Media has educated citizens
of Pakistan about their
rights.
• It provides information to
general public.
 RetailDemocracy
Governance, Management
& Society
Media as source of
Information in
Pakistan
• Political issues and
conflicts get more coverage
in media landscape.
• Citizens are updated about
the political happenings and
events.
• Media has mobilized
people.
• It has helped for democratic
development in Pakistan.
 RetailDemocracy
Governance, Management
& Society
Media as
Watchdog in
Pakistan
• Media is a strong watchdog
in Pakistan.
• It acts as effective monitor
of different activities of
country.
• It has played significant
role in the monitoring of
election of country.
• It has also monitored the
government affairs and
practices.
 RetailDemocracy
Governance, Management
& Society
Media as
Watchdog in
Pakistan
• Media has also acted as
effective watchdog in the
context of Rule of Law.
• It highlights problems and
issues of general public.
• It also identifies the corrupt
and malpractices.
• It brings the issues in the
notice of institutions.
• It enables the environment
for rule of law in the
country.